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Base Makeup Collection

Create your perfect complexion with foundation makeup and skin-enhancing essentials designed to deliver a smooth, radiant finish with effortless ease. Each product blends seamlessly, offering lightweight comfort, buildable coverage, and long-lasting wear that feels as good as it looks.

A super lightweight, highly pigmented foundation that guarantees non-stop hydration and radiance.

Save €8.13
Fresh Skin FoundationFresh Skin Foundation
Fresh Skin Foundation Sale price€24.37 Regular price€32.50

A lightweight, matte foundation infused with hyaluronic acid to help hydrate skin but still hold firm for 24 hours with its sweat, humidity and water-resistant formula

Save €8.75
Ayu Perfect Skin Liquid FoundationPerfect Skin Foundation
Perfect Skin Foundation Sale price€26.25 Regular price€35.00

Reduces the appearance of fine lines & wrinkles. Infused with beauty enhancing Hyaluronic acid, Vitamin E and Jojoba Oil, this hydrating base reflects light to visibly refresh dull, tired skin.

Save €5.00
Ayu Illuminating Face CreamAyu Illuminating Face Cream
Illuminating Face Cream Sale price€15.00 Regular price€20.00

This highly pigmented yet lightweight concealer will brighten and even out skin tone under the eyes for a fresher, brighter and more youthful look instantly

Save €4.50
Ayu Instant Under Eye ConcealerAyu Instant Under Eye Concealer
Instant Under Eye Concealer Sale price€13.50 Regular price€18.00

Super finely-milled, weightless powders formulated with soft-focus light-reflecting particles to instantly blur imperfections for effortlessly smooth skin

Save €6.25
Ayu Translucent Sheer Setting PowderAyu Translucent Sheer Setting Powder
Ayu Translucent Loose Setting Powder Sale price€18.75 Regular price€25.00

Award winning palette in 'Natural Glow'

Sold outSave €6.75
AYU 'Natural Glow' Blush & Bronze PaletteAYU 'Natural Glow' Blush & Bronze Palette
AYU 'Natural Glow' Blush & Bronze Palette Sale price€20.25 Regular price€27.00

Award winning palette in 'Peach Glow'

Save €6.75
AYU 'Peach Glow' Blush & Bronze PaletteAyu Peach Glow Blush and Bronze Palette
AYU 'Peach Glow' Blush & Bronze Palette Sale price€20.25 Regular price€27.00

Infused with coated pigments, this blush is ideal for creating soft-focus colour on the cheeks or lips

Save €5.00
Ayu Sheer Cream BlushAyu Sheer Cream Blush
Sheer Cream Blush Sale price€15.00 Regular price€20.00

This set includes our Award Winning AYU Instant Undereye Concealer in shade of your choice and an AYU Concealer/Highlighter brush for flawless application

On sale
Ayu Instant Undereye Concealer SetAyu Instant Undereye Concealer Set
Ayu Instant Undereye Concealer Set Sale priceFrom €22.50 Regular price€30.00

Add a pop of warmth to your complexion with our cream blush collection.

Save €5.50
Ayu Cream BlushAyu Cream Blush
Ayu Cream Blush Sale price€16.50 Regular price€22.00

Enhance, brighten or bronze the appearance of the complexion for a healthy looking glow!

Save €6.25
Ayu Skin Finishing Sheer PowderAyu Skin Finishing Sheer Powder
Skin Finishing Sheer Powder Sale price€18.75 Regular price€25.00

Our award winning concealer in a brand new bottle! This highly pigmented yet lightweight concealer will brighten and even out skin tone under the eyes for a fresher, brighter and more youthful look instantly.

Save €6.25
Ayu New Instant Under Eye ConcealerAyu Instant Under Eye Concealer
Ayu Instant Under Eye Concealer Sale price€18.75 Regular price€25.00

A lightweight, sheer face cream that corrects uneven skin tone and minimises the appearance of pores.

Save €8.13
Ayu Bare Skin TintBare Skin Tint
Bare Skin Tint Sale price€24.37 Regular price€32.50