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Ayu Skin Cleansing Balm

Sale price$65.39

Ayu Skin Cleansing Balm is a nourishing makeup remover that transforms from a solid balm into a luxurious oil when massaged onto the face. It is not a harsh, stripping cleanser that leaves skin tight and dry — it is a conditioning balm that dissolves makeup, sunscreen, and impurities while protecting the skin’s natural moisture barrier. Each purchase includes a complimentary cleansing mitt.

KEY BENEFITS
  • Balm-to-oil-to-milk texture that dissolves even waterproof makeup
  • Gentle enough for sensitive and dry skin
  • Includes free cleansing mitt for easy removal
  • Nourishing formula that conditions skin while cleansing
  • 100% vegan and cruelty-free
HOW TO APPLY
  1. Scoop: Take a small amount of balm with dry fingers
  2. Massage: Apply to dry skin in circular motions — the balm melts into an oil that dissolves makeup
  3. Rinse: Add water to emulsify into a milky texture, then remove with the included cleansing mitt or rinse with warm water
FULL INGREDIENTS

Caprylic/Capric Triglyceride, Aqua, Isododecane,

Butyrospermum Parkii (Shea) Butter, PEG-40 Hydrogenated

Castor Oil, Macadamia Ternifolia Seed Oil, Cetearyl Alcohol,

Squalane, Olea Europaea Fruit Oil, Argania Spinosa Kernel

Oil, Crambe Abyssinica Seed Oil, Orbignya Oleifera Seed Oil,

Maltodextrin, Tocopheryl Acetate, Bisabolol, Chamomilla

Recutita (Matricaria) Extract, Lavandula Angustifolia Oil, Aloe

Barbadensis Leaf Juice Powder, Sodium Hyaluronate,

Fragrance (Parfum), Linalool, Limonene

GOOD TO KNOW

FeatureYes

VeganYes

Cruelty-FreeYes

Dermatologically TestedYes

IncludesComplimentary cleansing mitt

RemovesWaterproof makeup, sunscreen, daily impurities

PERFECT FOR
  • Skin type: All types, especially dry and sensitive
  • Routine: First step in a double-cleanse routine
  • Pair with: Ayu Illuminating Face Cream
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  • 5 stars: 199 (94%)
  • 4 stars: 10 (5%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 2 (1%)
A
Ann L.

The Ayu Cleansing Balm is amazing. Such a small amount goes a long way in the removal of my makeup at the end of the day plus leaves my skin feeling so fresh and clean.

M
Mary H.

Absolutely amazing cleaning balm all makeup removed so easily and to leave it on skin for awhile before washing off with cloth one can feel it nourishing skin deeply

Hi Mary, we're thrilled to hear you love our Ayu Skin Cleansing Balm! It's wonderful to know it leaves your skin feeling nourished and clean. Thanks for sharing your experience! We are available on hello@ayu.ie should you need any assistance,
Love, Team Ayu 🤍

P
Patricia G.

Brilliant product

Hi Patricia, thank you for your lovely review! We're so happy you love the Ayu Skin Cleansing Balm. We are available on hello@ayu.ie should you need any assistance,
Love, Team Ayu 🤍

M
Mary D.

This is such a good cleanser and it melts the make up away without drying out the skin. I would highly recommend this product

Hi Mary, thank you so much for your glowing review! We're thrilled to hear you love the Ayu Skin Cleansing Balm. Your recommendation means a lot to us. Enjoy your skincare routine! We are available on hello@ayu.ie should you need any assistance,
Love, Team Ayu 🤍

P
Patricia C.

The cleansing balm is amazing. Just leaves my skin feeling so clean. I love it.

Hi Patricia, thank you for your feedback! We're glad you love the cleansing balm and that it leaves your skin feeling great. If you have any questions or need assistance, feel free to reach out! We are available on hello@ayu.ie should you need any assistance,
Love, Team Ayu 🤍

A
Anonymous

Love it. love the smell and I feel my skin is really clean after

Thank you! We are so happy you love your cleansing balm. We are available on hello@ayu.ie should you need any assistance,
Love, Team Ayu 🤍

A
Anonymous

Great product. Does what it says on the package. And excellent packaging as well. Small version for travel great idea.

Hi Deirdre! Thank you for your wonderful review. We're delighted to hear you love the cleansing balm and the travel size. We appreciate your support! We are available on hello@ayu.ie should you need any assistance,
Love, Team Ayu 🤍

J
Julie O.

This cleansing balm feels amazing on your skin, a little goes a long way, it removes all make-up & leaves your face feeling really clean. Would recommend

Hi Julie, we're so happy to hear you love the cleansing balm! Thank you for the lovely recommendation. Enjoy your skincare routine! We are available on hello@ayu.ie should you need any assistance,
Love, Team Ayu 🤍

A
Anonymous

I have tried ' take off the day' for the first time, and wow 👌
It's absolutely beautiful, an amazing product as always.
I was previously using Clinique one, and it's a lovely product, does it's job but AYU one just blows it out of the water.
Amazing product, smell and texture amazing.
Well done Suzie and the team 👏

Hi there! We're thrilled to hear you're loving the Ayu Skin Cleansing Balm and that it surpasses your expectations. Thanks so much for sharing your experience and for your kind words. We're grateful for your support! We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu🤍

S
Susan L.

A lovely cleanser which does the job with ease. My skin has improved since I started using it.

Hi Susan, we're so happy to hear you're loving the Ayu Skin Cleansing Balm! Thanks for sharing your experience and for choosing Ayu Cosmetics. We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu🤍

L
Laura C.

I absolutely adore this cleansing balm. It melts so easily into an oil and removes every scrap of makeup. I emulsify it with a little water on my hands before I use a cloth to remove it and it's just gorgeous on my dry sensitive skin.

Hi Laura, we're so happy to hear you love the cleansing balm! Thank you for sharing your experience. It's wonderful to know it works so well for your dry, sensitive skin. Enjoy your skincare routine!
We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu🤍

A
Anonymous

Amazing product

Thank you so much for your wonderful feedback! We're thrilled you love the Ayu Skin Cleansing Balm. Hope to serve you again soon! We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu🤍

M
Marguerite K.

Another product I can not be without it is so easy to use and smells fabulous .

Hi Marguerite, we're thrilled to hear you love the Ayu Skin Cleansing Balm! Thank you for your lovely review and support.
We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu🤍

M
Margaret O.

Cleansing balm leaves skin so clean and soft and the smell is fab.

Hi Margaret, we're so happy to hear you love the Ayu Skin Cleansing Balm! Thanks for sharing your experience. We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu🤍

A
Anonymous

My favourite AYU product (even though I love a load of others). I enjoy putting makeup on but I absolutely love taking it off now because of the Cleansing Balm. It smells divine and it so easy to use. Results are fantastic with it too. My skin is much clearer. A massive plus is that you get a new flannel with every order too. Highly recommended

Hi there! We're so thrilled to hear you love the Ayu Skin Cleansing Balm and that it's made your skincare routine so enjoyable. Thank you for your wonderful recommendation and for sharing your experience. We appreciate your support! We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu🤍

P
Pauline B.

Yes I am happy with the product's I bought

Hi Pauline, we're so glad you're happy with the Ayu Skin Cleansing Balm! Thanks for your kind words and support.
We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu🤍

R
Ruth K.

I absolutely adore this Balm, one of the best I have ever used

Hi Ruth, we're thrilled to hear you love the Ayu Skin Cleansing Balm! Thanks so much for your wonderful review.
We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu🤍

A
Anonymous

I love the Ayu Skin Cleansing Balm. Its so soft on the skin & takes away all makeup & eye make so easy. Love Love Love

Hi there! We're so happy to hear you love the Ayu Skin Cleansing Balm. It's wonderful to know it works well for you. Thanks for sharing your experience!
We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu🤍

F
Frances O.

A lovely cleanser in every way

Hi Frances, we're so happy to hear you love the Ayu Skin Cleansing Balm! Thanks for sharing your experience.
We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu🤍

L
Laura K.

My favourite cleanser by far! No other similar product gives me that spa like experience 🥰

Hi Laura! We're so happy to hear you love the Ayu Skin Cleansing Balm. Thanks for sharing your experience and for being a valued customer!
We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu🤍

E
Elaine R.

I love the feel of this cleanser and skin feels so clean. However I don't feel it takes mascara off and I don't use the waterproof mascara.

Hi Elaine, thank you for your lovely review! We're glad you enjoy the cleanser. For better mascara removal, you might find a separate eye make up remover would be helpful. Thanks for your feedback! We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu🤍

P
Pam N.

This cleansing balm is super it's brilliant at taking off every bit of makeup including mascara with just one application.

Hi Pam, we're thrilled to hear you love the cleansing balm! Thanks for sharing your experience.
We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu🤍

N
Niamh O.

Gorgeous cleansing balm, removes makeup so easily, i also use it in the morning. its not too heavy and doesn't leave any residue behind as it emulsifies with water which I love. Bonus that it comes with a lovely cleansing cloth!

Only reason I didnt leave 5 stars was I was a little disappointed its not made in Ireland, I assumed it would be as many Ayu items are like the tan, prep and prolong, tan remover etc and I just assumed (I never checked the web description!) this would be Irish made too especially as there are many Irish brands that make cleansing balms in Ireland.

Hi Niamh, thank you for your lovely review! We're glad you enjoy the cleansing balm and the included cloth. We appreciate your feedback about the country of manufacture and will consider this for future updates. Thanks for your support! We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu🤍

A
Anonymous

Love cleansing balm great treat for skin only one I use and travel size always in bag when I am away Suzie's tip for sunburn came in very useful recently too!

Hi there! We're so glad you love the cleansing balm and find it useful for travel and sunburn. Thanks for sharing your experience!
We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu🤍

B
Barbara S.

So easy to apply

Hi Barbara, we're thrilled to hear you find the Ayu Skin Cleansing Balm so easy to apply! Thanks for sharing your experience. We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu