Eyes That Speak Volumes
Create depth, dimension, and effortless definition with Ayu’s collection of artist-approved eyeshadow essentials. Whether you’re crafting a soft daytime look or full glam, our range is designed to flatter every eye shape - including easy-to-blend eyeshadow for hooded eyes. Explore richly pigmented eyeshadow palettes like our bestselling Signature, Emerald, and Glamour collections - each one carefully curated with wearable shades that work for every occasion. On the go? Our versatile eyeshadow sticks glide on smoothly for quick, crease-free colour with minimal fallout. Searching for the best eyeshadow palettes to add to your kit or gift to a beauty lover? Our limited edition eyeshadow bundles offer amazing value without compromising on quality.
AYU Total Lash Mascara includes two wands & two shades, Black & Deep Brown. A brand new type of mascara to cover all occasions
Suzie’s Signature Eye Shadow Palette was designed to smoke, highlight and contour to create endless looks
Designed to complement our original Signature Eyeshadow Palette but also just beautiful used alone to smoke and define the eyes.
Curated selection of shades in smooth matte & soft satin finishes to create a beautiful modern eye look
Super slim pencil ensuring a natural hair like stroke every time to achieve the most perfectly natural brow. Available in 4 shades.
Infused with hyaluronic acid, this formula will create volume and length that won’t flake or smudge
Create the perfect winged line with this waterproof, smudge proof, intensely black felt tip eyeliner
The smooth, creamy formula glides across the eyelid; its buildable texture and depth of colour makes application quick and easy
With shades to match all hair colours, this brow tool helps to create defined, long-lasting and salon-worthy results in just minutes
A highly pigmented, ultra creamy pencil with waterproof wear that lasts all day.
Add a pop of glitter to your eye look this Christmas with this gorgeous trio
Make lashes appear naturally longer for a beautifully enhanced look.
