Makeup Collection
Discover foundation makeup and beauty essentials designed to enhance your natural features with effortless ease. From lightweight bases and hydrating concealers to lengthening mascaras, radiant blushes, and nourishing lip products, this collection brings together everything you need to create a polished, natural look. Each formula is crafted for comfort, blendability, and long-lasting wear, helping you achieve flawless results that feel beautifully you.
This highly pigmented yet lightweight concealer will brighten and even out skin tone under the eyes for a fresher, brighter and more youthful look instantly

The smooth, creamy formula glides across the eyelid; its buildable texture and depth of colour makes application quick and easy

This hand crafted buffer foundation brush provides a flawless, high definition finish making you feel as good as you look. Perfect for use with Ayu Foundations, BB Cream, AyuGlo Tanning Liquid & Mousse!

AYU Total Lash Mascara includes two wands & two shades, Black & Deep Brown. A brand new type of mascara to cover all occasions

Suzie’s Signature Eye Shadow Palette was designed to smoke, highlight and contour to create endless looks


Super slim pencil ensuring a natural hair like stroke every time to achieve the most perfectly natural brow. Available in 4 shades.

In brand new packaging and with an improved formula, these high shine smooth glosses will give you full coverage colour with a creamy rich finish.

A lightweight, matte foundation infused with hyaluronic acid to help hydrate skin but still hold firm for 24 hours with its sweat, humidity and water-resistant formula

Our pearl pink Chloe shade provides a beautiful, sheer wash of color that brightens up your lips with a natural, flattering tint.


Get glowing all year round with our newest member to the Ayu family! This easy to use, fast drying mousse tan has a natural guide colour which will keep you looking sun kissed all year round!

With shades to match all hair colours, this brow tool helps to create defined, long-lasting and salon-worthy results in just minutes

Infused with coated pigments, this blush is ideal for creating soft-focus colour on the cheeks or lips

Create the perfect winged line with this waterproof, smudge proof, intensely black felt tip eyeliner

Super finely-milled, weightless powders formulated with soft-focus light-reflecting particles to instantly blur imperfections for effortlessly smooth skin

Reduces the appearance of fine lines & wrinkles. Infused with beauty enhancing Hyaluronic acid, Vitamin E and Jojoba Oil, this hydrating base reflects light to visibly refresh dull, tired skin.


Our award winning concealer in a brand new bottle! This highly pigmented yet lightweight concealer will brighten and even out skin tone under the eyes for a fresher, brighter and more youthful look instantly.

Richly pigmented shades to add to your collection. Use them to prime or highlight the eyes or alone for a beautiful pop of colour.












