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This highly pigmented yet lightweight concealer will brighten and even out skin tone under the eyes for a fresher, brighter and more youthful look instantly

Instant Under Eye Concealer PenInstant Under Eye Concealer Pen
Instant Under Eye Concealer Pen
Sale price€18.00
Fresh Skin FoundationFresh Skin Foundation
Fresh Skin Foundation
Sale price€32.50

This hand crafted buffer foundation brush provides a flawless, high definition finish making you feel as good as you look. Perfect for use with Ayu Foundations, BB Cream, AyuGlo Tanning Liquid & Mousse!

Buffer Foundation BrushBuffer Foundation Brush
Buffer Foundation Brush
Sale price€18.50

AYU Total Lash Mascara includes two wands & two shades, Black & Deep Brown. A brand new type of mascara to cover all occasions

Total Lash MascaraTotal Lash Mascara
Total Lash Mascara
Sale price€25.00

Not sure what shade to buy? Try an Ayu sample first!

Fresh Skin Foundation Sample
Fresh Skin Foundation Sample
Sale price€0.50

Suzie’s Signature Eye Shadow Palette was designed to smoke, highlight and contour to create endless looks

Signature Eye Shadow PaletteSignature Eye Shadow Palette
Signature Eye Shadow Palette
Sale price€27.50

Not sure what shade to buy? Try an Ayu sample first!

Perfect Skin Foundation Sample
Perfect Skin Foundation Sample
Sale price€0.50

Hand crafted, round, tapered brush for easy and precise product application

Concealer/Highlighter BrushConcealer/Highlighter Brush
Concealer/Highlighter Brush
Sale price€16.50

A lightweight, matte foundation infused with hyaluronic acid to help hydrate skin but still hold firm for 24 hours with its sweat, humidity and water-resistant formula

Save €14.00
Reformulation Sale - 40% Off
Perfect Skin FoundationPerfect Skin Foundation
Perfect Skin Foundation
Sale price€21.00 Regular price€35.00

Super slim pencil ensuring a natural hair like stroke every time to achieve the most perfectly natural brow. Available in 4 shades.

Easy Brow PencilAyu Easy Brow Pencil
Easy Brow Pencil
Sale price€16.50

In brand new packaging and with an improved formula, these high shine smooth glosses will give you full coverage colour with a creamy rich finish.

Lip GlossLip Gloss
Lip Gloss
Sale price€15.00

Our pearl pink Chloe shade provides a beautiful, sheer wash of color that brightens up your lips with a natural, flattering tint.

Chloe Lip KitChloe Lip Kit
Chloe Lip Kit
Sale price€30.00

Get glowing all year round with our newest member to the Ayu family! This easy to use, fast drying mousse tan has a natural guide colour which will keep you looking sun kissed all year round!

AyuGlo Vegan Self Tanning MousseAyuGlo Self Tanning Mousse
AyuGlo Self Tanning Mousse
Sale price€22.95

Our award winning concealer in a brand new bottle! This highly pigmented yet lightweight concealer will brighten and even out skin tone under the eyes for a fresher, brighter and more youthful look instantly.

Instant Under Eye Concealer PotInstant Under Eye Concealer Pot
Instant Under Eye Concealer Pot
Sale price€25.00

With shades to match all hair colours, this brow tool helps to create defined, long-lasting and salon-worthy results in just minutes

Easy Brow Pencil & GelAyu Easy Brow Pencil and Gel
Easy Brow Pencil & Gel
Sale price€22.50

A highly pigmented, ultra creamy pencil with waterproof wear that lasts all day.

Kajal Eye LinerAyu Kajal Liner
Kajal Eye Liner
Sale price€20.00

Infused with coated pigments, this blush is ideal for creating soft-focus colour on the cheeks or lips

Sheer Cream BlushSheer Cream Blush
Sheer Cream Blush
Sale price€20.00

Award winning palette in 'Peach Glow'

'Peach Glow' Blush & Bronze Palette'Peach Glow' Blush & Bronze Palette
'Peach Glow' Blush & Bronze Palette
Sale price€27.00

Reduces the appearance of fine lines & wrinkles. Infused with beauty enhancing Hyaluronic acid, Vitamin E and Jojoba Oil, this hydrating base reflects light to visibly refresh dull, tired skin.

Illuminating Face CreamAyu Illuminating Face Cream
Illuminating Face Cream
Sale price€20.00

Super finely-milled, weightless powders formulated with soft-focus light-reflecting particles to instantly blur imperfections for effortlessly smooth skin

Translucent Loose Setting PowderAyu Translucent Sheer Setting Powder
Translucent Loose Setting Powder
Sale price€25.00

Richly pigmented shades to add to your collection. Use them to prime or highlight the eyes or alone for a beautiful pop of colour.

3 for €30
Individual Eye ShadowsIndividual Eye Shadows
Individual Eye Shadows
Sale price€12.00

Add a pop of warmth to your complexion with our cream blush collection.

Cream BlushAyu Cream Blush
Cream Blush
Sale price€22.00
Lip BalmLip Balm
Lip Balm
Sale price€12.00

Now available in 8 shades - these long wearing, ultra pigmented lipsticks contain moisturising ingredients that glide on for a creamy look that lasts all day.

LipstickLipstick
Lipstick
Sale price€15.00

Makeup Collection

Ayu Make Up is a professional-grade vegan cosmetics range developed by Irish MUA Suzie O’Neill. A collection of 75+ products formulated from real makeup artistry experience on editorial sets, bridal sessions, and everyday clients.

What Makes Ayu Make Up Different

Every formula in the Ayu range has been tested by working makeup artists before reaching customers. The result is makeup that blends, builds, and wears like professional products — because that is exactly what they are. All products are 100% vegan, cruelty-free, and dermatologically tested.