Job Type: Full-time

Location: HQ in Kildare and/or Dublin for team meetings, content shoots, and key initiatives. Hybrid work available

Salary: DOE

Company Overview

At Ayu, we are on a mission to empower confidence through simple, professional-quality cosmetics that enhance natural beauty. As we continue to scale our eCommerce business across Ireland, the UK, and international markets, we are looking for a Digital Marketing Manager to own and accelerate our digital growth engine.

This is a highly hands-on, commercially focused role for someone who is data-driven, performance-oriented, and deeply curious about how AI can be used to improve marketing outcomes. You will sit at the intersection of performance, creative, and analytics, ensuring every channel is optimised and working together efficiently.

Role Overview

Reporting directly to the Managing Director and working closely with the Founder, the Digital Marketing Manager will own Ayu’s core digital marketing channels end-to-end.

You will be responsible for driving customer acquisition, retention, and revenue across paid media, affiliates, SEO, CRM, and marketplace channels. You will assess performance in detail, define clear KPIs per channel, and use insights (and AI tools) to guide both campaign strategy and creative requirements.

This role owns the digital performance layer of the business and acts as the bridge between data, channels, creative execution, and budget ownership.

Key Responsibilities

Digital Performance & Channel Ownership

• Own, manage and oversee (where agencies are involved) performance across Meta, Google (Paid Search), TikTok, SEO (nice to have), Affiliate, and Amazon (nice to have) channels
• Set channel-level targets and optimise against CAC, ROAS, conversion rate, and revenue contribution
• Own and manage paid media budgets, including scaling spend efficiently while protecting performance metrics
• Identify growth opportunities and inefficiencies across the full customer journey

Paid Media & Acquisition

• Plan, launch, and optimise paid campaigns across Meta, Google Ads, and TikTok
• Structure testing roadmaps for audiences, formats, offers, and landing pages
• Work closely with the creative team and provide clear, data-led feedback to create asset variations that optimise and scale winning paid media assets
• Use AI tools to generate ad copy variations, creative hypotheses, and performance insights

Affiliate, Influencer & Partnerships

• Own affiliate performance via AWIN and TikTok Affiliate
• Oversee onboarding, performance tracking, and optimisation of partners
• Assess ROI across coupon sites, creators, and live commerce initiatives

SEO & Website Optimisation

• Own SEO performance via Google Search Console and third-party tools
• Work with internal and external partners to improve rankings, traffic quality, and on-site engagement
• Lead CRO initiatives including A/B testing, funnel optimisation, and checkout improvements

CRM, Retention & LTV Growth

• Use data and AI-assisted insights to improve messaging, timing, and relevance to inform the marketing team and supporting agency.
• Drive retention and repeat purchase through Email & SMS (Klaviyo)
• Build and optimise automated flows, segmentation, and campaign calendars

Analytics, Reporting & Insights

• Own reporting across all digital channels and marketplaces
• Build clear dashboards covering CAC, LTV, ROAS, conversion, and retention metrics
• Translate performance data into actionable insights for leadership and creative teams

Creative & AI-Led Collaboration

• Define creative requirements per channel based on performance data
• Advise the creative and content teams on formats, hooks, messaging, and asset volume needed to scale
• Leverage AI tools to support creative ideation, iteration, and testing velocity

Ideal Candidate Requirements

• 4+ years’ experience in digital, performance, or growth marketing within eCommerce
• Proven experience managing Meta Ads, Google Ads, TikTok, affiliates, and CRM
• Experience owning and scaling paid media budgets with strong ROI discipline
• Experience managing agencies
• Strong analytical capability with hands-on experience in GA4, Shopify, and attribution tracking
• Practical experience using AI tools to improve marketing efficiency, testing, or creative output
• Commercial mindset with the ability to prioritise impact over activity
• Comfortable operating in a fast-moving, test-and-learn environment

Why Join Ayu

• Full ownership of digital channels and paid media budgets
• Direct impact on growth decisions and creative direction
• High visibility role with founder and leadership access
• Opportunity to shape how AI is embedded into marketing workflows

How to Apply

If you would like to hear more about this position or apply for the role, please fill out the form below.

Company Overview

Ayu Cosmetics is an Irish-owned, female-led beauty brand on a mission to simplify makeup and skincare. Founded by Suzie O’Neill, we are known for high-performance products, an authentic tone of voice, and a loyal customer community.

As we expand into new markets, we are building a team of passionate, creative individuals who want to grow with the brand and play a hands-on role in shaping our future.

Role Overview

We are looking for a Marketing Executive to join our small but mighty marketing team. This is a unique opportunity to work closely with Suzie and the wider team, gaining broad exposure across content, UGC, influencer marketing, and digital storytelling.

You will play a key role in shaping Ayu’s digital presence through original content creation, creator collaboration, and trend-led storytelling as the brand continues to scale.

Role Details

• Job Type: Full-time
  
• Working Hours: Monday–Friday, 9am–5pm (with a 2pm finish every Friday)
  
• Location: Hybrid – HQ in Kildare, with occasional travel to Dublin or other locations for content shoots and team sessions
  
• Salary: Depending on experience (DOE)

Key Responsibilities

• Plan, shoot, and edit high-impact photo and video content for social media, paid ads, email, and web
  
• Create tutorials, product education, behind-the-scenes content, and campaign assets
  
• Source, brief, and manage content creators and influencers to generate UGC and product placements
  
• Own UGC asset collection, approvals, organisation, and delivery for social and marketing use
  
• Collaborate with the marketing team on campaign launches, messaging, and content planning
  
• Stay up to date with beauty trends, short-form video formats, AI tools, and content performance insights

Ideal Candidate Requirements

• 1–3 years’ experience in content creation, influencer marketing, or social media
  
• Strong video editing skills (CapCut, Canva, Adobe Premiere, or similar)
  
• Experience using AI tools to enhance or streamline content creation is a bonus
  
• Strong eye for beauty aesthetics, visual storytelling, and social trends
  
• Confident communicator with strong relationship-building skills
  
• Comfortable both on camera and behind the lens
  
• Passionate about beauty, skincare, and brand building

Role Requirements

• Ability to create and edit content independently and to tight deadlines
  
• A strong portfolio or examples of content created (brand or personal)
  
• Experience working with or managing creators and influencers
  
• Basic understanding of content performance metrics and what “good” looks like

Benefits

• Generous Staff Discount – Across the full Ayu Cosmetics range
  
• Creative Ownership – A real voice in campaigns, content, and storytelling
  
• Exclusive Events – Beauty launches, industry events, and VIP experiences

Our Core Values

• Customer First – We listen and create with intention
  
• Simplicity – Beauty should be easy, effective, and empowering
  
• Trust – Honest, transparent, and quality-driven
  
• Empowerment – Helping people feel confident in their own skin
  
• Creativity – We test, learn, and stay ahead of the curve

How to Apply

If you would like to hear more about this position or apply for the role, please fill out the form below.