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AYU Cosmetics

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20% Off AYUGLO this weekend

Get The Ayu Look

We exist to empower women with the tools and knowledge to unlock their full, incredible potential. At AYU we teach women how to enhance what they already have rather than mask it.

Make Up Tips & Advice

AYU is dedicated to empowering women with the tools and knowledge to bring out their best selves.

How to Get the Perfect Base for Your Skin?
Ayu Make Up Tips

How to Get the Perfect Base for Your Skin?

Achieving smooth skin begins with the right makeup base. A flawless makeup look starts with a solid foundation—literally! Your base is the building block that supports every look, from a barely-th...

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5 Beauty Tips for Busy Mums!
Ayu Make Up Tips

5 Beauty Tips for Busy Mums!

It’s very often the case that busy mums don’t have the time to do a full beauty routine in the morning as getting the children ready for the day ahead takes precedence. However, our founder Suzie ...

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5 Date Night Makeup Looks for a Romantic Glow
Ayu Make Up Tips

5 Date Night Makeup Looks for a Romantic Glow

5 Date Night Makeup Looks for a Romantic Glow Valentine's Day is the perfect occasion to embrace a romantic makeup look that enhances your natural beauty. Whether you're planning a cosy date night ...

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Meet The Team

At Ayu we have a great team working behind the scenes to bring our brand to life. From the moment you place your order online we are busy in the warehouse picking and packing it for you. Our office and customer service team are always on hand to help :)

SUZIE O’NEILL

Owner

SARAH O'REILLY

General Manager

ZOE CASBOLT

Head of Retail

SELECT YOUR SKIN TONE

CHOOSE THE SHADE THAT BEST REPRESENTS YOUR SKIN TONE.

FIND OUT MORE
  • 1
    SELECT YOUR SKIN TONE
  • 2
    SELECT KIND OF COVERAGE
  • 3
    FIND YOUR MATCHES

LIGHT

1

LIGHT-MEDIUM

1.5

MEDIUM

2

MEDIUM DEEP

2.5

MEDIUM DEEP

3

DEEP

3.5

EXTRA DEEP

4

ULTRA DEEP

4.5

DEEPEST

5

DEEPEST

5.5

LIGHT TO MEDIUM COVERAGE

MEDIUM TO FULL COVERAGE

About Us

Ayu is an Irish owned and based vegan cosmetics brand. At Ayu we create cosmetics for real women.

Ayu application is simple, quick, wearable and natural - More importantly - it's easy!

We are dedicated to empowering women with the tools and knowledge to bring out their best selves.

At Ayu we want to show women how to enhance their natural beauty rather than mask it.

Read More