How to Conceal Under-Eye Bags

Late nights, stress, or simply genetics — under-eye bags are something many of us face at some point. Whilst skincare plays a big role in keeping them at bay, sometimes you just want a quick makeup fix to look bright-eyed and refreshed. With the right products and techniques, concealing under-eye bags can be surprisingly simple and effective.

Prep the Skin First

Concealer always performs best on a smooth, hydrated base. Start by cleansing away any impurities with the AyuSkin Cleansing Balm. Its nourishing formula leaves the skin refreshed and perfectly prepped without stripping away vital moisture.

Follow with an eye cream or lightweight gel to hydrate and soften the delicate skin under your eyes. This ensures concealer blends seamlessly and avoids creasing later in the day.

Choose the Right Concealer

Not all concealers are created equal. For under-eye bags, you need one that brightens as well as covers. The Instant Under Eye Concealer is specifically designed to lift and refresh tired eyes. Its buildable, hydrating formula provides natural coverage while counteracting darkness — helping you look instantly more awake.

Pro tip: Go one shade lighter than your foundation to create a natural brightening effect.

Apply with Precision

Use a soft brush or sponge to apply concealer in small, patting motions. Start at the inner corner where shadows are deepest and blend outward. This ensures a smooth finish without emphasising texture or fine lines.

Finish by lightly setting with sheer powder to keep your concealer in place all day without adding weight.

Extra Tips for Brighter Eyes

• Add a subtle highlight to the inner corners of your eyes to lift and brighten.
  

• Curl your lashes and finish with mascara to open up your eyes further.
  

• Groom your brows for definition — structured brows naturally draw attention upwards, away from under-eye bags.

Common Mistakes to Avoid

• Too much product: Apply less than you think you need and build gradually.
  
  Wrong undertone: Always choose shades that complement your complexion.
  

• Harsh edges: Blend carefully so concealer transitions seamlessly into your foundation or skin.

The Takeaway

Concealing under-eye bags doesn’t have to be complicated. With thoughtful prep, the right concealer, and light-handed application, you can achieve a naturally bright and refreshed look in minutes.

Explore the full range at Ayu Cosmetics for makeup staples designed to smooth, lift, and enhance your natural beauty every day.