Ayu Instant Under Eye Concealer
Ayu NEW Instant Under Eye Concealer is an upgraded version of the original award-winning concealer, now in a larger bottle with a precision doefoot applicator. It is not a redesign for the sake of novelty — it is an improved delivery system that provides more controlled application and better product distribution under the eyes. Available in 5 shades.
- Precision doefoot applicator for controlled, even application
- Same award-winning creamy formula as the original
- Larger bottle with more product per purchase
- 5 shades from Light to Medium/Tan
- 100% vegan and cruelty-free
- Apply: Use the doefoot applicator to sweep concealer in an inverted triangle beneath each eye
- Blend: Pat and press with your ring finger or the Ayu Concealer/Highlighter BrushAyu Concealer/Highlighter Brush
- Set: Dust lightly with Ayu Translucent Loose Setting PowderAyu Translucent Loose Setting Powder
FeatureDetail
VeganYes
Cruelty-FreeYes
ApplicatorPrecision doefoot
Shades5 shades, Light to Medium/Tan
UpgradeLarger bottle, new applicator, same formula
- Preference: Customers who prefer doefoot applicators over pen or pot
- Skin concern: Dark circles, discolouration
- Pair with: Ayu Fresh Skin Foundation and Ayu Concealer/Highlighter BrushAyu Fresh Skin FoundationAyu Concealer/Highlighter Brush
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Frequently Asked Questions
Should concealer be lighter than foundation?
Yes, for brightening the under-eye area, opt for a concealer that’s one to two shades lighter than your foundation. For covering blemishes or redness, match your concealer to your foundation shade for a seamless blend.
Do you apply concealer before or after foundation?
Most makeup artists suggest applying foundation first, then using concealer to target specific areas. This approach minimises product use and helps achieve a smoother, more natural finish.
How can I conceal dark circles?
Begin with a hydrating eye cream to prep and smooth the skin. Apply a peach or yellow-toned concealer to neutralise dark shadows, blending gently with a brush or your fingertip. Set lightly with powder to prevent creasing.
What is the purpose of concealer?
Concealer is designed to hide imperfections such as dark circles, blemishes, redness, or pigmentation, helping to create a more even and polished complexion.
Can concealer be used as foundation?
Yes, in a pinch, concealer can be blended over larger areas for coverage. However, as it’s more pigmented than foundation, it’s best applied sparingly to avoid a heavy or cakey appearance.
How can I reduce the appearance of under-eye puffiness?
Start by applying a cool compress or chilled eye gel to reduce swelling. Follow with a lightweight, light-reflecting concealer, blending well. Avoid heavy application, as too much product can emphasise puffiness.