Welcome to the Ayu Beauty Collective

Ayu Beauty Collective is Ayu Cosmetics' loyalty programme. It lets customers earn points on purchases and other activities, then redeem those points for perks like free shipping, free gifts, or discounts on future orders.

You can join by creating an account or logging in through the Ayu Beauty Collective page on ayucosmetics.com. Signing up is free, and you'll receive 200 points just for joining.

The main way to earn points is by shopping - you get 5 points for every €1 you spend. Points are usually applied automatically to your account once your order is placed and confirmed. You can earn points by completing other actions too. See “Ways to earn” above for more details.

Points are typically calculated on the amount actually paid, so items bought on sale or with a discount code will earn fewer points than the same item at full price.

You can redeem your points at checkout or from your rewards account dashboard. Simply select the reward you want - such as a discount or free gift - and apply it to your order.

If you cannot find your discount code, simply log into your account using the small icon on the Ayu homepage in the bottom left. This will show your current rewards balance and any unused discount codes on your account.

Points can typically be exchanged for rewards like free shipping, free gifts, or money-off discounts on a future order. Available rewards are shown in your Ayu Beauty Collective account and may change from time to time.

Most rewards have a points threshold you need to reach before they can be redeemed. Lower-value rewards (like small discounts) usually require fewer points, while higher-value rewards need more. Check your rewards dashboard to see what's currently available to you.

Your points will expire if there has been no activity in your points balance after one year.

This depends on the specific offer - some discount codes can be combined with points redemptions, while others can't be stacked. If a code won't apply alongside a points reward at checkout, try using one or the other.

If you return an order and receive a refund, the points earned on that purchase are usually deducted from your balance. If you redeemed points as part of that order, they may be reinstated - check with Ayu's customer care if you're unsure how a specific return was handled.

Yes, check out “Ways to earn” for more details on how to refer a friend and claim your referral bonus.

Yes, you can currently earn 200 points on your birthday. Make sure your birthday is added to your account to be eligible for the reward.

Yes you can. Check out “Ways to earn” for the latest points offers when you follow on social media or leave a review.

Your current points balance is visible any time you log into your Ayu Beauty Collective account, usually via the rewards widget or account page on ayucosmetics.com.

Generally, points can only be earned on orders placed after you've joined and while logged into your rewards account. Points aren't usually backdated for earlier purchases, but you can contact customer care to ask about your specific situation.

First, make sure you're logged into the same account you used when placing your order - points are tied to your account email. If your balance still looks wrong or you're having login trouble, reach out to Ayu's customer care team so they can look into your account directly.

No - joining Ayu Beauty Collective is completely free. You simply create an account to start earning points on your purchases.