Fresh Skin Foundation
Ayu Fresh Skin Foundation is a light-to-medium coverage liquid foundation designed for normal to dry skin. It is not a heavy, full-coverage formula that masks your complexion — it is a skin-enhancing base that evens out tone while letting your natural skin show through. Available in 19 shades from 00 (very fair) to 7.5 (deep).
- Light-to-medium buildable coverage with a natural, dewy finish
- Hydrating formula that does not settle into fine lines or dry patches
- 20 shades designed for Irish and European skin tones
- 100% vegan and cruelty-free, dermatologically tested
- Suitable for mature skin — looks like skin, not makeup
- Prep: Apply moisturiser and allow it to absorb for 2 minutes
- Apply: Dot foundation on forehead, cheeks, nose, and chin. Blend outward using the Ayu Buffer Foundation Brush in circular buffing motionsAyu Buffer Foundation Brush
- Build: Add a second layer only where you need more coverage — under eyes, around the nose, or over blemishes
Aqua, Isododecane, Glycerin, Propylene Glycol, Isohexadecane, Hyaluronic Acid, Trimethylsiloxysilicate, Ethylhexyl Palmitate, PEG-30 Dipolyhydroxystearate, Silica, Quaternium-18 Bentonite, Magnesium Stearate, Ozokerite, Cetyl PEG/PPG-10/1 Dimethicone, PEG-10 Dimethicone, Magnesium Sulfate, Triethoxycaprylylsilane, Ethylhexylglycerin, Caprylyl Glycol, Phenoxyethanol
FeatureDetail
VeganYes — 100% vegan formula
Cruelty-FreeYes — never tested on animals
Dermatologically TestedYes
CoverageLight to medium, buildable
FinishNatural, dewy, skin-like
- Skin type: Normal to dry
- Coverage preference: Natural, “your skin but better” finish
- Occasion: Everyday wear, office, casual events
- Pair with: Ayu Buffer Foundation Brush and Translucent Loose Setting Powder
Choose options
Frequently Asked Questions
How do I apply light foundation?
Begin with clean, moisturised skin and use a primer suited to your skin type. Apply a small amount of foundation to the centre of your face, blending outwards with a brush, sponge, or your fingertips for a seamless and natural finish.
How can I tell if my foundation is too light?
If your foundation makes your complexion appear washed out or leaves a visible line along your jawline, it’s likely too light. Always test shades in natural daylight and match the colour to your neck for the most natural result.
What is light coverage foundation?
Light coverage foundation provides a sheer finish that evens out skin tone while allowing freckles, natural texture, and minor imperfections to show through. It’s perfect for achieving a fresh, “no-makeup” look.
What is the best light coverage foundation?
The best light coverage foundation is one that blends effortlessly, feels weightless, and suits your skin type. Fresh Skin Foundation is specially formulated to deliver breathable coverage with a smooth, natural finish.
What’s the difference between light and full coverage foundation?
Light coverage foundation offers a sheer, natural look, while full coverage is designed to conceal more prominent imperfections and create a flawless base. Light coverage feels lighter on the skin and maintains a more skin-like appearance.
Is hydrating foundation suitable for oily skin?
Yes, but it’s important to choose an oil-free hydrating formula. This will keep your skin comfortable without adding excess shine, especially when used with a mattifying primer and setting powder.
What is hydrating foundation?
A hydrating foundation is enriched with moisture-boosting ingredients to keep your skin feeling soft, smooth, and comfortable throughout the day. It’s particularly beneficial for normal to dry skin types.