Define Your Look with Precision

From sharp flicks to soft smudges, Ayu’s eyeliner collection helps you create any eye look with ease and confidence. Whether you’re going bold or keeping it classic, our formulas are made to last - all day, all night. Add drama with our richly pigmented liquid eyeliner, designed for clean lines, intense colour payoff, and smudge-proof wear. For those who love a curated kit, our liquid eyeliner is your go-to for pro-level results at home or on the go. Prefer something softer? Try our creamy kajal eyeliner for a smouldering finish.