Careers at Ayu
Job Title: Marketing Director
Job Type: Full-time
Working Hours: Monday–Friday, 9am–5pm, with early finish every Friday at 2:30pm
Location: Remote-first, with agreed travel to HQ in Kildare and/or Dublin for team meetings, content shoots, or key initiatives.
Salary: DOE
Company Overview
At Ayu, we are on a mission to empower confidence through simple, professional-quality cosmetics that enhance natural beauty. As we continue to grow across eCommerce, retail, and international markets, we are looking for a strategic and creative Marketing Director to lead our brand into its next phase of expansion.
Role Overview
You will work closely with our founder, Suzie O’Neill, and report directly to the Managing Director. This is a senior leadership role for an experienced marketing professional with a strong background in eCommerce and beauty. You will take full ownership of our marketing function, oversee all digital and offline channels while building out a world-class marketing team as the brand grows and enters new markets.
Key Responsibilities
Growth & Performance Marketing
Own and drive our performance marketing strategy across Meta, Google, TikTok, SEO, and affiliate channels. Manage internal teams and external partners to maximise ROI, scale acquisition efforts, and deliver efficient growth. Take full ownership of the marketing budget and performance metrics.
Retention & CRM
Lead our customer retention strategy through email and SMS marketing, improving lifetime value and repeat purchase rates.
Develop automated flows, refine segmentation, and optimise messaging across the customer lifecycle.
Content & Creative Direction
Oversee the ideation, planning, and execution of all brand campaigns, product launches, and creative assets.
Manage a network of content creators, videographers, and designers to ensure engaging, high-performing content across all formats and platforms.
Brand & Communications
Guard and evolve the brand across all touchpoints—online, retail, and in print.
Maintain consistent tone of voice and visual identity, and own the communications calendar to align storytelling across email, social, website, and beyond.
Retail & Wholesale Marketing
Partner with the sales team to develop in-store and B2B marketing strategies.
Create high-impact merchandising, POS, and promotional assets to support retail partnerships and drive growth in wholesale accounts.
Social Media & Community
Own strategy and oversight across social channels including Instagram, TikTok, and Facebook.
Drive follower growth, community engagement, and brand loyalty through compelling content, community activations, and real-time engagement.
Influencer, PR & Affiliate
Lead influencer marketing, affiliate partnerships, and PR efforts.
Build strong relationships with key voices in beauty and wellness, manage gifting campaigns and collaborations, and oversee all affiliate platforms and partners.
Team Leadership & Growth
Recruit, lead, and mentor a growing marketing team.
Define the team structure, set goals, and build a collaborative culture that encourages creativity and accountability.
Scope marketing plans for new product launches, global expansion, and entry into new marketplaces.
Ideal Candidate Requirements
Proven passion for beauty, cosmetics, or wellness industries
Deep experience in digital marketing, eCommerce, and brand storytelling
Exceptional leadership, communication, and cross-functional collaboration skills
Strategic thinker with strong commercial acumen and creativity
Role Requirements
Minimum of 7 years’ experience in marketing, with at least 3 years in a senior leadership role
Strong track record across paid media, CRM, and content marketing
Experience managing teams, agencies, budgets, and brand growth
Willing to roll up your sleeves and go deep into key marketing areas to execute in the short term as the team is built
Highly organised, data-driven, and comfortable in a fast-paced, scaling business
Benefits
Early finishes every Friday at 2:30pm
Staff discount on all Ayu Cosmetics products
Hybrid working with flexibility
Creative autonomy and input on brand direction
If you would like to hear more about this position or apply for the role, please email your CV and cover letter to jobs@ayu.ie.
Job Title: Content Creator
Role Overview
We’re looking for a Content Creator to join our small but mighty team. This is a unique opportunity to work closely with Suzie and the wider marketing team, gaining hands-on experience and exposure across multiple areas of the brand. You’ll play a key role in shaping Ayu’s digital presence through original content, UGC management, and social storytelling as we scale into new markets.
Job Type: Full-Time
Working Hours: Monday–Friday, 9am–5pm (with a 2pm finish every Friday)
Location: Hybrid – HQ in Kildare, with occasional travel to Dublin or other locations for content shoots and team sessions
Salary: Depending on experience
Key Responsibilities:
Plan, shoot, and edit high-impact video and photo content for social media, paid ads, email, and web.
Capture tutorials, product education, behind-the-scenes moments, and campaign content.
Source, brief, and manage content creators and influencers to generate UGC and product placements.
Oversee UGC asset collection, approvals, and organisation for social use.
Collaborate with marketing on campaign launches, messaging, and content planning.
Stay up to date with trends in beauty, short-form video, AI tools, and content performance.
Ideal Candidate Requirements:
1–3 years’ experience in content creation, influencer marketing, or social media managementSkilled in video editing tools like CapCut, Canva, Adobe Premiere, or similar
Experience using AI tools to enhance, generate, or streamline content creation is a big plus.
A great eye for beauty aesthetics, visual storytelling, and current trends.
Strong communication and relationship management skills.
Comfortable on-camera and behind the lens.
Passionate about beauty, skincare, and brand building.
Role Requirements:
Ability to create and edit content independently to tight deadlines.
A strong portfolio or examples of content you’ve created (personal or brand).
Experience working with or managing content creators and influencers, and analysis success metrics.
Benefits:
Early Fridays – Start your weekend early with a head start every Friday.
Generous Staff Discount – Enjoy exclusive discounts on the full range of Ayu Cosmetics products.
Flexible Hybrid Working – Work from home or the office with flexibility that supports your lifestyle.
Creative Ownership – Have a real voice in shaping campaigns, storytelling, and brand direction.
Access to Exclusive Events – Join us at exciting beauty industry events, product launches, and VIP experiences.
Our Core Values:
Customer First – We listen to our community and create with intention.
Simplicity – We believe beauty should be easy, effective, and empowering.
Trust – We are honest, transparent, and focused on quality.
Empowerment – We help people feel confident and capable in their own skin.
Creativity – We think differently, test new ideas, and stay ahead of the curve.
How to Apply:
If you would like to hear more about this position or apply for the role, please email your CV and cover letter to jobs@ayu.ie.