Finding Your Skin's Undertone

5 Summer Makeup Tips for Your Travels

Summer calls for heat-proof, glow-enhancing makeup that lasts through every adventure. Start with clean, hydrated skin using Ayu’s Skin Cleansing Balm, then create a radiant base with Ayu’s Illumin...

Tanning Do’s and Don’ts: Tips for a Safe & Beautiful Tan

A sun-kissed glow is something many of us desire but getting that beautiful tan safely requires some essential steps. Whether you’re using self-tanners, lotions, or enjoying sometime in the sun, ...

How to Use a Cleansing Balm in your Skincare Routine?

Healthy looking skin starts with your cleansing routine. From wiping off stubborn makeup to unclogging pores and reviving tired skin, the first step kickstarts your skincare. Enter the cleansing ba...