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A supersoft, velvet-feel blending sponge for a flawless finish everytime. Can be used with liquid, cream & powder products. With an angled side - perfect for hard to reach places like under the eyes and around the nose, or for more precise application of products like contour and blush.

Complexion BlenderAyu Complexion Blender Makeup Sponge
Complexion Blender
Sale price€7.95
AyuGlo Prep & Prolong Body LotionAyuGlo Prep & Prolong Body Lotion
AyuGlo Prep & Prolong Body Lotion
Sale price€14.95
Duo Fibre Face BrushDuo Fibre Face Brush
Duo Fibre Face Brush
Sale price€16.00
Save €12.50
Eyeshadow BundleEyeshadow Bundle
Eyeshadow Bundle
Sale price€50.00 Regular price€62.50
Ayu Skin Cleansing Balm - MiniAyuSkin Cleansing Balm
Ayu Skin Cleansing Balm - Mini
Sale price€20.00
The Essentials Edit PaletteThe Essentials Edit Palette
The Essentials Edit Palette
Sale price€55.00
Save €15.00
Cream Blush Bundle
Cream Blush Bundle
Sale price€45.00 Regular price€60.00
Sold outSave €8.75
Perfect Skin 2Perfect Skin 2
Perfect Skin 2
Sale price€26.25 Regular price€35.00
Save €9.00
Mini Discovery Set Trio
Mini Discovery Set Trio
Sale price€51.00 Regular price€60.00
Save €12.00
Cleanse & Calm Ayu Skin BundleCleanse & Calm Ayu Skin Bundle
Cleanse & Calm Ayu Skin Bundle
Sale price€50.00 Regular price€62.00
Day & Night Discovery Duo
Day & Night Discovery Duo
Sale price€40.00
Save €10.00
Easy Glow Blush Trio BundleEasy Glow Blush Trio Bundle
Easy Glow Blush Trio Bundle
Sale price€50.00 Regular price€60.00

Designed for super smooth application of product to create the perfect line or flick.

Flat Liner Eyeshadow BrushFlat Liner Eyeshadow Brush
Flat Liner Eyeshadow Brush
Sale price€12.00

The perfect bag for all of your AYU lip essentials.

AYU Small Cosmetic Bag
AYU Small Cosmetic Bag
Sale price€15.00
Save €27.00
Travel Essentials SetTravel Essentials Set
Travel Essentials Set
Sale price€60.00 Regular price€87.00

A lightweight, matte foundation infused with hyaluronic acid to help hydrate skin but still hold firm for 24 hours with its sweat, humidity and water-resistant formula

Sold outSave €8.75
Perfect Skin 3.5Perfect Skin 3.5
Perfect Skin 3.5
Sale price€26.25 Regular price€35.00

A lightweight, matte foundation infused with hyaluronic acid to help hydrate skin but still hold firm for 24 hours with its sweat, humidity and water-resistant formula

Sold outSave €8.75
Perfect Skin 4Perfect Skin 4
Perfect Skin 4
Sale price€26.25 Regular price€35.00

A lightweight, matte foundation infused with hyaluronic acid to help hydrate skin but still hold firm for 24 hours with its sweat, humidity and water-resistant formula

Sold outSave €8.75
Perfect Skin 2.5Perfect Skin 2.5
Perfect Skin 2.5
Sale price€26.25 Regular price€35.00

A Brand New Makeup Removal Experience

Ayu Skin Cleansing Balm & ClothAyuSkin Cleansing Balm
Ayu Skin Cleansing Balm & Cloth
Sale price€48.00
Save €8.00
Perfect Finish Bundle
Perfect Finish Bundle
Sale price€30.00 Regular price€38.00
The Lip KitThe Lip Kit
The Lip Kit
Sale price€30.00

Radiate and protect with our I Am Loved Gift Set. All wrapped up and ready for gifting.

Save €13.00
Beautiful Skin Set
Beautiful Skin Set
Sale price€52.00 Regular price€65.00
Save €9.90
Gear up for Glow BundleGear up for Glow Bundle
Gear up for Glow Bundle
Sale price€25.00 Regular price€34.90

AYU Collection

Discover the complete world of AYU Collection, where effortless beauty meets skin-friendly performance. This full range brings together every favourite, from complexion-perfecting foundations and hydrating concealers to nourishing skincare, luxurious brushes, and radiant tanning essentials. Each product is thoughtfully created to enhance your natural features, blending professional-quality results with the ease of everyday wear.