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A lightweight, matte foundation infused with hyaluronic acid to help hydrate skin but still hold firm for 24 hours with its sweat, humidity and water-resistant formula

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Sold outSave €8.75
Perfect Skin 5.5Perfect Skin 5.5
Perfect Skin 5.5
Sale price€26.25 Regular price€35.00
Save €29.00
The Everyday Essentials EditAyu Bronze Cream Blush
The Everyday Essentials Edit
Sale price€105.00 Regular price€134.00
Save €18.50
The Eye EditThe Eye Edit
The Eye Edit
Sale price€74.00 Regular price€92.50
Save €8.50
The Fresh Start EditThe Fresh Start Edit
The Fresh Start Edit
Sale price€48.00 Regular price€56.50
Save €15.00
The Flawless Base EditAyu Bare Skin Tint
The Flawless Base Edit
Sale price€70.00 Regular price€85.00
Save €13.00
The Fresh Base EditThe Fresh Base Edit
The Fresh Base Edit
Sale price€72.00 Regular price€85.00
Save €23.00
The Perfect Base EditThe Perfect Base Edit
The Perfect Base Edit
Sale price€62.50 Regular price€85.50

AYU Collection

Discover the complete world of AYU Collection, where effortless beauty meets skin-friendly performance. This full range brings together every favourite, from complexion-perfecting foundations and hydrating concealers to nourishing skincare, luxurious brushes, and radiant tanning essentials. Each product is thoughtfully created to enhance your natural features, blending professional-quality results with the ease of everyday wear.