How do I get in touch with Ayu?

The best and quickest way to contact us is through "" where our customer service team will be happy to help you.

My order hasn't arrived

Please contact us on and we will be happy to help track your order

My order is damaged

Please contact us on and we will be happy to help.

How do I know what shade to choose?

Pleas email us on with a make up free photo and we can advise on best shades for you. Alternatively you can use our Shade Finder section of our website.

How do I choose the right foundation for my skin tone and skin type?

We have 2 foundations - Fresh Skin & Perfect Skin

Ayu Fresh Skin Foundation has light to medium coverage and a dewy finish.

Ayu Perfect Skin Foundation has medium to full coverage and a matte finish.

Both of our foundations include Hyaluronic Acid which hydrates your skin and reduces the appearance of fine lines and wrinkles.

See below some determining factors to consider when choosing your Ayu foundation:

The undertone of your skin will determine the shades of foundations suited to you. If you have a:

Cool Undertone – Your skins hue is Red/Pink, you burn easily in the sun, your veins appear blue/purple

Neutral Undertone – Your skins hue has a balance of red and yellow, you tan slightly in the sun, your veins appear blue and green

Warm Undertone – Your skins hue is yellow, peach, golden, you tank easily, your veins appear green.

The following are our foundation tones:


1.5- Warm

2- Cool

2.5- Neutral/Warm

3 – Cool

3.5 – Neutral

4 – Cool

4.5 – Neutral

5 – Warm

5.5 – Warm

How can I match my current foundation with an Ayu foundation?

We have a shade matching section on our website where you can input your information and get a match with one of our foundations. You can find the link here:

Which concealer should I choose?

We have 4 shades of concealer.

We would advise you to choose an undereye concealer best suited to your undereye skin tone

Our Light 1 and Medium 3 concealer have yellow undertones to conceal redness around the eyes.

Our Light/Medium 2 and Medium/Tan 4 concealers have pink undertones to conceal dark circles around the eyes.

Check out this video on Concealer Swatches below for further more:

How do I apply my concealer?

Don’t worry, we’ve got you covered! Check out our video here on how to apply your Ayu concealer:

How can I get the most out of my Ayu concealer?

On average your concealer should last you approximately 6-8 weeks depending on your individual usage. This varies from person to person depending on your usage habits. 

Here are some tips to get the most out of your concealer:

Only half a twist at a time is needed – a few twists are needed when nursing the concealer for the first time

A little goes a long way

Always blend with the concealer brush as this makes the product last longer

I have used the Ayu Shade Finder but I am still unsure which foundation is right for me, what can I do?

Ayu offer a complimentary service in which you can email a make-up free selfie to our Ayu Beauty experts and we will be delighted to advise you on the best shade of foundation and concealer for your skin tone. Simply ‘snap and send’ your selfie to for free beauty advice on concealers and foundations.

I am not sure which Translucent setting powder to choose.

We have 3 shades of powders for Virtually All Skin- tones, you can find them below:

Translucent 1 is for Fair to Medium Skin Tones
Translucent 2is for medium skin tones with olive and golden undertones
Translucent 3 is ideal for medium-deep to deep skin tones

How can I care for my Ayu brushes?

We would suggest washing your brush often (Suzie recommends once a week) as sometimes the product can get stuck down between the fibres of the brush and dry out, causing the brush to shed. Also make sure that you get all of the foundation out of the brush when you wash it. Check out our video here on how to clean your brushes:

I bought the Glow Easy Trio but I am not sure how to use them.

All tubes are 12ml and the consistency of the liquid in each of the tubes are different. Each tube needs to have a certain amount of air in it, depending on the liquid in them because if there is too much product and not enough air, the product would explode over the sponge. There is a clear window at the back of each tube to show you how much product is left inside.

I loved the video of Suzie’s Mum’s make-up, how can I get this look?

The following products were used on Suzie’s lovely Mum. To achieve Marian's effortlessly chic look, these are the items Suzie used;

AYU Undereye Concealer in shade Medium 3

AYU Peach Glow Blush & Bronze Palette

AYU Fresh Skin foundation in shade 1.5

AYU Blushed Berry Lip Kit

AYU Total Lash Mascara 

AYU Cream Shadow in Dusty Pink 

AYU Cream Shadow in Bronze 

How can I pay online?

Our website accepts American Express, Maestro, Apple Pay, Google Pay, Shop Pay, MasterCard and Visa.

Why am I being charged Taxes or VAT on my order?

The tax on your order is VAT and VAT is a tax on consumer spending, so everyone who pays for goods and services pays VAT. It is built into the cost of many commonly consumed items such as clothing and petrol, so you don’t see what percentage of VAT you are paying. However, when you are buying some items or services, such as electricity and professional services, you may see the amount of VAT and the rate at which you are being charged on your bill. The current standard rate of VAT is 23%.

Should I choose pink or peach in the blush and bronze palette?

Pink is the shade most people with fair skin blush, so as a blush, it looks the most natural. On fair skin, baby pink will give a subtle and fresh flush to the cheeks. 

Peach blush is the most universally flattering, can't-go-wrong blush shade so will suit everyone whether you have a fair, medium or dark complexion. Peach tones warm up the skin and create a natural warmth to the face.

How can I check on my Ayu order?

You can easily check on your Ayu order by emailing your order number for example: Ayu123456 to and our Customer Success Team can advise you on order status, order amendments, product advice and more.

How do you send my order?

If you order is going to Ireland or Northern Ireland, your order will be sent by DPD and DPD will send you updates to your phone. If your order is going to the USA or Canada, it will be sent by An Post and then it will be looked after by your National Postal service.

I am trying to order online and I get a message to say the order cannot be shipped to my address, what can I do?

Please email us on and we can help with your order.