• Job Type: Full-time
• Working Hours: Monday–Friday, 9am–5pm, with early finish every Friday at 2:30pm
• Location: Remote-first, with agreed travel to HQ in Kildare and/or Dublin for team meetings, content shoots, or key initiatives.
• Salary: DOE

Company Overview

At Ayu, we are on a mission to empower confidence through simple, professional-quality cosmetics that enhance natural beauty. As we continue to scale across eCommerce, retail, and international markets, we’re looking for a data-obsessed, AI-savvy Growth Marketing Manager to help us accelerate our digital growth.This is a highly hands-on and strategic role for someone who thrives in a fast-paced environment, loves testing and iterating, and is excited by the potential of AI tools to supercharge growth marketing performance.

Role Overview

You will work closely with our founder, Suzie O’Neill, and report directly to the Managing Director. The Growth Marketing Manager will own our customer acquisition and retention funnel end-to-end. You’ll manage our paid digital channels, lead funnel experimentation, drive retention via CRM, and partner with our content and creative teams to deliver performance across every stage of the customer journey.You’ll also be expected to leverage AI across the marketing stack, from campaign optimisation to content generation and reporting, to increase impact while improving efficiency.

Key ResponsibilitiesGrowth & Performance Marketing

• Own our digital growth strategy across Meta, Google, TikTok, SEO, and affiliate channels.
• Launch and manage paid campaigns, track CAC, ROAS, and optimise for efficiency.
• Use AI to generate ad copy variations, audience insights, and creative testing frameworks.
• Continuously A/B test creatives, audiences, landing pages, and offers.

Lifecycle Marketing (Email & SMS)

• Drive customer retention and LTV via email and SMS using platforms like Klaviyo.
• Build automated flows, campaign sequences, and advanced segmentation models.
• Use AI-driven tools to optimise subject lines, copy, and send-time personalisation.

Website Conversion & CRO

• Lead on-site testing and conversion rate optimisation (CRO).
• Collaborate with UX and dev teams on A/B tests for homepage, PDPs, checkout, etc.
• Analyse site data and use AI heatmaps and user feedback tools to spot friction and improve UX.

Analytics, Attribution & Reporting

• Own dashboards and reporting for key KPIs: CAC, LTV, conversion rates, email performance, and more.
• Use tools like GA4, Shopify, UTM tracking, and AI-enhanced analytics platforms to draw insights.
• Streamline reporting processes and build predictive models using AI and automation.

Creative & Content Collaboration

• Partner with internal and external creatives to deliver growth-focused ad content and product launch assets.
• Feed back performance data into the creative process, using AI tools to suggest winning formats and hooks.

Influencer, Affiliate & Partnership Support

• Support growth through performance-focused influencer gifting, PR campaigns, and affiliate partnerships.
• Track ROI and test different models of collaboration to find scalable tactics.

Ideal Candidate Requirements

• 4+ years’ experience in growth marketing, performance marketing, or eCommerce strategy.
• Proven results managing campaigns across Meta Ads Manager, Google Ads, TikTok Ads, and Klaviyo.
• Strong command of data analytics, attribution modelling, and funnel optimisation.
• Demonstrated use of AI tools to enhance marketing workflows, e.g., for automation, A/B testing, reporting, and creative iteration.
• High level of commercial awareness and creative judgment, you know how to test smartly and scale what works.
• Comfortable operating both strategically and tactically in a lean, agile team.

Benefits

• Early finish every Friday at 2:30pm
• Generous staff discount on all Ayu Cosmetics products
• Remote-first working with regular collaboration in Dublin/Kildare
• Creative input and autonomy in a fast-growing Irish beauty brand
• Opportunity to pioneer AI-driven marketing practices within an ambitious team

• Job Type: Full-time/Part-Time
• Working Hours: Monday–Friday, 9am–5pm, with early finish every Friday at 2:30pm
• Location: Remote-first, with agreed travel to HQ in Kildare and/or Dublin for key meetings and workshops
• Salary: DOE

About Us

Ayu is an Irish-owned, purpose-led beauty brand on a mission to help people feel like the best version of themselves. We create simple, professional-quality products designed to enhance natural beauty, with an obsessive focus on customer care, education, and community.As we continue scaling across eCommerce, retail, and international markets, we’re investing in deeper customer relationships, and are now hiring a Retention & CRM Specialist to lead our full lifecycle marketing efforts.

Role Overview

You’ll lead the strategy and execution of Ayu’s lifecycle marketing across email, SMS, loyalty, and retention, working closely with our founder Suzie O’Neill and teams across content, creative, product, and operations.This is a hands-on and strategic role, ideal for someone who thrives on customer data, has a sharp creative instinct, and knows how to drive performance through segmented, personalised messaging and automated journeys.You’ll own our Klaviyo platform, optimise all lifecycle flows, and play a pivotal role in improving repeat purchase rate, LTV, and overall customer experience.

Key Responsibilities

Lifecycle & Retention Strategy

• Own the full customer retention roadmap across email, SMS, and loyalty
• Build and optimise lifecycle flows across onboarding, replenishment, win-back, churn prevention, and cross-sell
• Use AI and predictive tools to identify high-value segments and next-best actions

Campaigns & Content Execution

• Plan, build, and execute high-impact CRM campaigns for launches, offers, and content moments
• Brief and collaborate with creative teams to deliver dynamic, brand-aligned emails
• Use AI to enhance static and GIF creatives, personalise messaging, and improve interactivity

Segmentation & Personalisation

• Build data-driven segments based on lifecycle stage, behaviour, preferences, and RFM
• Use zero-party and first-party data to personalise messaging across channels

Performance & Optimisation

• Own reporting across all key CRM KPIs (open rate, CTR, CVR, revenue, unsubscribes)
• Run regular A/B tests to improve copy, creative, subject lines, timing, and format
• Deliver insights and recommendations to evolve retention strategy and unlock LTV growth

Customer Journey & Loyalty

• Support loyalty and referral initiatives to reward and retain top customers
• Optimise post-purchase experience across email and site using tools like Klaviyo, Shopify, and CRO apps
• Identify journey friction points using GA4, heatmaps, and email metrics

Ideal Candidate Requirements

• 3–5 years’ experience in CRM, retention, or lifecycle marketing within eCommerce or DTC
• Expert in Klaviyo
• Proven track record building segmentation strategies and automated journeys
• Strong understanding of Shopify and CRM-integrated CRO tools (e.g. popups, bundles, reviews, zero-party data)
• Confident using AI in conjctionto:
• Creative flair with strong messaging instincts and design sensibility
• Analytical and commercially minded, able to turn insights into action
• Passionate about loyalty, customer experience, and LTV growth
• Collaborative, resourceful, and thrives in a fast-moving, evolving environment

What We Offer

• Early finishes every Friday at 2:30pm
• Staff discount on all Ayu Cosmetics products
• Hybrid working with flexibility
• The chance to shape the retention engine of a fast-scaling Irish beauty brand

Ayu Cosmetics is an Irish-owned, female-led beauty brand on a mission to simplify makeup and skincare.

Founded by Suzie O’Neill, we’re known for our high-performance products, authentic tone, and loyal customer base. As we expand into new markets, we’re building a team of passionate, creative individuals who are ready to grow with us.

Role Overview:

We’re looking for a Content Creator to join our small but mighty team. This is a unique opportunity to work closely with Suzie and the wider marketing team, gaining hands-on experience and exposure across multiple areas of the brand. You’ll play a key role in shaping Ayu’s digital presence through original content, UGC management, and social storytelling as we scale into new markets.

• Job Type: Full-Time
• Working Hours: Monday–Friday, 9am–5pm (with a 2pm finish every Friday)
• Location: Hybrid – HQ in Kildare, with occasional travel to Dublin or other locations for content shoots and team sessions
• Salary: Depending on experience (DoE)

Key Responsibilities:

• Plan, shoot, and edit high-impact video and photo content for social media, paid ads, email, and web
• Capture tutorials, product education, behind-the-scenes moments, and campaign content
• Source, brief, and manage content creators and influencers to generate UGC and product placements
• Oversee UGC asset collection, approvals, and organisation for social use
• Collaborate with marketing on campaign launches, messaging, and content planning
• Stay up to date with trends in beauty, short-form video, AI tools, and content performance

Ideal Candidate Requirements:

• 1–3 years’ experience in content creation, influencer marketing, or social media management
• Skilled in video editing tools like CapCut, Canva, Adobe Premiere, or similar
• Experience using AI tools to enhance, generate, or streamline content creation is a big plus
• A great eye for beauty aesthetics, visual storytelling, and current trends
• Strong communication and relationship management skills
• Comfortable on-camera and behind the lens
• Passionate about beauty, skincare, and brand building

Role Requirements:

• Ability to create and edit content independently to tight deadlines
• A strong portfolio or examples of content you’ve created (personal or brand)
• Experience working with or managing content creators and influencers, and analysis success metrics.

Benefits:

• Early Fridays – Start your weekend early with a head start every Friday.
• Generous Staff Discount – Enjoy exclusive discounts on the full range of Ayu Cosmetics products.
• Flexible Hybrid Working – Work from home or the office with flexibility that supports your lifestyle.
• Creative Ownership – Have a real voice in shaping campaigns, storytelling, and brand direction.
• Access to Exclusive Events – Join us at exciting beauty industry events, product launches, and VIP experiences.

Our Core Values:

• Customer First – We listen to our community and create with intention
• Simplicity – We believe beauty should be easy, effective, and empowering
• Trust – We are honest, transparent, and focused on quality
• Empowerment – We help people feel confident and capable in their own skin
• Creativity – We think differently, test new ideas, and stay ahead of the curve

How to Apply:

If you would like to hear more about this position or apply for the role, please fill out the form below.

Job Type: Full-time

Working Hours: Monday–Friday, 9am–5pm, with early finish every Friday at 2:30pm

Location: Remote-first, with agreed travel to HQ in Kildare and/or Dublin for team meetings, content shoots, or key initiatives.

Salary: DOE

Company Overview

At Ayu, we are on a mission to empower confidence through simple, professional-quality cosmetics that enhance natural beauty. As we continue to grow across eCommerce, retail, and international markets, we are looking for a strategic and creative Marketing Director to lead our brand into its next phase of expansion.

Role Overview

You will work closely with our founder, Suzie O’Neill, and report directly to the Managing Director. This is a senior leadership role for an experienced marketing professional with a strong background in eCommerce and beauty. You will take full ownership of our marketing function, oversee all digital and offline channels while building out a world-class marketing team as the brand grows and enters new markets.

Key Responsibilities

Growth & Performance Marketing

Own and drive our performance marketing strategy across Meta, Google, TikTok, SEO, and affiliate channels. Manage internal teams and external partners to maximise ROI, scale acquisition efforts, and deliver efficient growth. Take full ownership of the marketing budget and performance metrics.

Retention & CRM

Lead our customer retention strategy through email and SMS marketing, improving lifetime value and repeat purchase rates.

Develop automated flows, refine segmentation, and optimise messaging across the customer lifecycle.

Content & Creative Direction

Oversee the ideation, planning, and execution of all brand campaigns, product launches, and creative assets.

Manage a network of content creators, videographers, and designers to ensure engaging, high-performing content across all formats and platforms.

Brand & Communications

Guard and evolve the brand across all touchpoints—online, retail, and in print.

Maintain consistent tone of voice and visual identity, and own the communications calendar to align storytelling across email, social, website, and beyond.

Retail & Wholesale Marketing

Partner with the sales team to develop in-store and B2B marketing strategies.

Create high-impact merchandising, POS, and promotional assets to support retail partnerships and drive growth in wholesale accounts.

Social Media & Community

Own strategy and oversight across social channels including Instagram, TikTok, and Facebook.

Drive follower growth, community engagement, and brand loyalty through compelling content, community activations, and real-time engagement.

Influencer, PR & Affiliate

Lead influencer marketing, affiliate partnerships, and PR efforts.

Build strong relationships with key voices in beauty and wellness, manage gifting campaigns and collaborations, and oversee all affiliate platforms and partners.

Team Leadership & Growth

Recruit, lead, and mentor a growing marketing team.

Define the team structure, set goals, and build a collaborative culture that encourages creativity and accountability.

Scope marketing plans for new product launches, global expansion, and entry into new marketplaces.

Ideal Candidate Requirements

Proven passion for beauty, cosmetics, or wellness industries

Deep experience in digital marketing, eCommerce, and brand storytelling

Exceptional leadership, communication, and cross-functional collaboration skills

Strategic thinker with strong commercial acumen and creativity

Role Requirements

Minimum of 7 years’ experience in marketing, with at least 3 years in a senior leadership role

Strong track record across paid media, CRM, and content marketing

Experience managing teams, agencies, budgets, and brand growth

Willing to roll up your sleeves and go deep into key marketing areas to execute in the short term as the team is built

Highly organised, data-driven, and comfortable in a fast-paced, scaling business

Benefits

Early finishes every Friday at 2:30pm

Staff discount on all Ayu Cosmetics products

Hybrid working with flexibility

Creative autonomy and input on brand direction

If you would like to hear more about this position or apply for the role, please email your CV and cover letter to jobs@ayu.ie.