Find Your Perfect Foundation
At Ayu, we believe makeup should enhance, not mask, your natural beauty. Whether you’re searching for a full coverage foundation for flawless evenings or a breathable formula for everyday wear, our curated collection offers long-lasting, skin-loving solutions for every face. From lightweight tints to more buildable coverage, each Ayu foundation is designed to blend seamlessly and sit comfortably on the skin. Our range rivals cult favourites like Double Wear foundation - but with the added benefits of vegan, cruelty-free, and skin-friendly ingredients. Pair your base with our bestselling buffer foundation brush to achieve a smooth, streak-free finish in seconds. Crafted with ultra-soft, synthetic fibres, it delivers expert results every time. Not sure where to start? Our makeup artists are here to help you find the best foundation and best foundation brush for your skin tone, texture, and lifestyle.
A super lightweight, highly pigmented foundation that guarantees non-stop hydration and radiance.
A lightweight, matte foundation infused with hyaluronic acid to help hydrate skin but still hold firm for 24 hours with its sweat, humidity and water-resistant formula
A lightweight, sheer face cream that corrects uneven skin tone and minimises the appearance of pores.
