A super lightweight, highly pigmented foundation that guarantees non-stop hydration and radiance.
A lightweight, matte foundation infused with hyaluronic acid to help hydrate skin but still hold firm for 24 hours with its sweat, humidity and water-resistant formula
A lightweight, sheer face cream that corrects uneven skin tone and minimises the appearance of pores.
This hand crafted buffer foundation brush provides a flawless, high definition finish making you feel as good as you look. Perfect for use with Ayu Foundations, BB Cream, AyuGlo Tanning Liquid & Mousse!
A supersoft, velvet-feel blending sponge for a flawless finish everytime. Can be used with liquid, cream & powder products. With an angled side - perfect for hard to reach places like under the eyes and around the nose, or for more precise application of products like contour and blush.
A supersoft, velvet-feel blending sponge for a flawless finish everytime. Can be used with liquid, cream & powder Products.
Find Your Perfect Foundation
Ayu Foundations are liquid formulas designed to match real skin — not mask it. Three distinct foundations engineered for different skin types, coverage needs, and finish preferences.
What Makes Ayu Foundations Different
All formulas are 100% vegan, cruelty-free, and dermatologically tested. They were developed by professional MUA Suzie O’Neill to solve real problems she encountered on set — foundations that oxidise, settle into lines, or only suit one skin type. Ayu foundations are developed in Ireland and available in up to 20 shades.
Who This Collection Is For
- Dry or mature skin: Fresh Skin Foundation’s hydrating, dewy formula
- Oily or combination skin: Perfect Skin Foundation’s oil-controlling, matte finish
- Shade-matching challenges: Use the Ayu Shade Finder to match your current favourite shade in any brand to an Ayu equivalent
15% off + a free gift
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