Reduce redness whilst nourishing, comforting and evening out the skin's appearance & protecting skin from UVA and UVB rays.

A Brand New Makeup Removal Experience

Get your summer skin glow in an instant!

The newest member of the Ayu family! This easy to use, fast drying Self-Tanning Tinted Liquid is all you need for that summer glow all year round!

Get glowing all year round with our newest member to the Ayu family! This easy to use, fast drying mousse tan has a natural guide colour which will keep you looking sun kissed all year round!

A lightweight, sheer face cream that corrects uneven skin tone and minimises the appearance of pores.

Super slim pencil ensuring a natural hair like stroke every time to achieve the most perfectly natural brow. Available in 4 shades.

With shades to match all hair colours, this brow tool helps to create defined, long-lasting and salon-worthy results in just minutes

Make lashes appear naturally longer for a beautifully enhanced look.

This highly pigmented yet lightweight concealer will brighten and even out skin tone under the eyes for a fresher, brighter and more youthful look instantly

Our award winning concealer in a brand new bottle! This highly pigmented yet lightweight concealer will brighten and even out skin tone under the eyes for a fresher, brighter and more youthful look instantly.

A lightweight, matte foundation infused with hyaluronic acid to help hydrate skin but still hold firm for 24 hours with its sweat, humidity and water-resistant formula

AYU Total Lash Mascara includes two wands & two shades, Black & Deep Brown. A brand new type of mascara to cover all occasions

Infused with hyaluronic acid, this formula will create volume and length that won’t flake or smudge