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Perfect Skin Foundation

Reformulation Sale - 40% Off
Sale price£18.35 Regular price£30.58
Color:00 New Shade

We’re preparing an updated version of this foundation formula as part of our ongoing commitment to innovation and evolving global cosmetic standards.The current formula remains safe, effective, and fully compliant for use and sale. As we transition to the new version, the existing formula is available at 40% off for a limited time while supplies last.The updated formula will maintain the same skin-like finish, wear, and performance you love — with select ingredient updates coming soon.

Ayu Perfect Skin Foundation is a medium-to-full coverage liquid foundation formulated for normal to oily skin. It is not a sheer tint that fades by lunchtime — it is a long-wearing, shine-controlling formula designed to maintain a flawless matte finish throughout the day. Available in 13 shades.

KEY BENEFITS
  • Medium-to-full coverage that lasts all day without fading
  • Oil-controlling formula that reduces shine on the T-zone
  • Long-wearing — resists transfer, breakdown, and oxidation
  • 100% vegan and cruelty-free, dermatologically tested
  • Ideal for weddings, events, and photography
HOW TO APPLY
  1. Prep: Apply a mattifying primer to clean skin, focusing on oily areas
  2. Apply: Use the Ayu Buffer Foundation Brush to buff foundation into skin using circular motions. Start from the centre of the face and blend outwardAyu Buffer Foundation Brush
  3. Set: Lock coverage in place with Ayu Translucent Loose Setting Powder on the T-zoneAyu Translucent Loose Setting Powder
FULL INGREDIENTS

Aqua, Cyclopentasiloxane, Glycerin, Isododecane, Propylene Glycol, . Hyaluronic Acid Trimethylsiloxysilicate, Lauryl PEG-10, Tris(trimethylsiloxysilylethyl, Dimethicone  Silica, Polymethyl Methacrylate, Quaternium-18 Bentonite, Magnesium Stearate,  PEG-10 Dimethicone, Magnesium Sulfate, PVP, Triethoxycaprylylsilane,  Ethylhexylglycerin, Caprylyl Glycol, Phenoxyethanol. May contain: Titanium Dioxide(CI 77891), Iron Oxides(CI 77499),Iron Oxides(CI 77492), Iron Oxides(CI 77491).

GOOD TO KNOW

FeatureDetail

VeganYes — 100% vegan formula

Cruelty-FreeYes — never tested on animals

Dermatologically TestedYes

CoverageMedium to full

FinishMatte, long-wearing

PERFECT FOR
  • Skin type: Normal to oily
  • Coverage preference: Full, flawless, event-ready
  • Occasion: Weddings, parties, photography, long workdays
  • Pair with: Ayu Buffer Foundation Brush and Ayu Translucent Loose Setting Powder
%3Cp%3EEarn%20[points_amount]%20points%20when%20you%20buy%20this%20item.%3C/p%3E
  • 5 stars: 251 (89%)
  • 4 stars: 21 (7%)
  • 3 stars: 4 (1%)
  • 2 stars: 6 (2%)
  • 1 star: 1 (0%)
M
Martina W.

Use nothing else ..

Hi Martina, thank you for the perfect 5-star review! We're thrilled you love the Perfect Skin Foundation. Feel free to reach out if you need anything else. Have a great day! We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu🤍

E
Elaine F.

Lovely product. A little heavier than what I was using before but lasts well. The colour match was very accurate.

A
Anonymous

Really nice long lasting foundation.

Thank you for your lovely review! We're so glad you love the foundation's staying power. Hope you enjoy using it daily! We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu🤍

A
Anonymous

Beautiful product great coverage Love it!! ❤️

Hi there! We're thrilled to hear you love the Perfect Skin Foundation. Thanks so much for your wonderful review! We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu🤍

D
Deirdre

Love this Ayu foundation for coverage and staying power. Also cannot beat the makeup brushes.

A
Anonymous

have been using fresh skin since it was launched, don't know why i didn't the the perfect skin before this, had a long long day at the horse show last week & its still looked good late into the night

Hi there! We're so happy to hear that the Perfect Skin Foundation has been a great addition to your routine, especially after such a long day. Thanks for sharing your experience! We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu🤍

B
Brid C.

Lovely foundation . Great coverage and I like that I can build up coverage as I need it.

Hi Brid, we're so glad you love the Perfect Skin Foundation! Thank you for your kind words and for choosing Ayu Cosmetics. We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu🤍

A
Alma

Lovely product and great value with the price reduction. Colour match was perfect. Great company to deal with.

M
Mary O.

I absolutely love this foundation. I went with a lighter shade, 2.25 and it suits my pale, mature skin much better. It lasts all day & is so light on the skin. I'm very happy with my new look.

Hi Mary, we're so glad you love the foundation! It sounds perfect for your skin. Thanks for sharing your experience!
We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu🤍

A
Anonymous

Great foundation,Changed from Estee Lauda👌

Hi there! We're so glad you love the Perfect Skin Foundation and that it’s a great change for you. Thanks for sharing your feedback! We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu🤍

R
Rusne S.

Ordered it recently to try.
Absolutely loved it ❤️ great coverage, no shine,stays all day. Very happy to find my best foundation 💯

Hi Rusne, thank you so much for your wonderful review! We're thrilled to hear you love the Perfect Skin Foundation and that it works so well for you. We appreciate your support and hope you enjoy using it every day!
We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu🤍

A
Anonymous

This is beautiful makeup, feels like you have nothing on. It has very good coverage without looking caked on. I’ve bought some for my mam to try out.

Hi there! We're so happy to hear you love the Perfect Skin Foundation. It's wonderful that you're sharing it with your mam too. Thank you for your lovely review!
We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu🤍

C
Collette O.

I have been using this foundation for a while now and it really is excellent. It gives great cover and last. Also the Customer Service with AYU is fantastic. I would highly recommend.

Hi Collette, thank you so much for your wonderful feedback! We're thrilled to hear you're loving the Perfect Skin Foundation and our customer service. We appreciate your recommendation!
We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu🤍

S
Siobhan C.

This was a repeat order of this really good foundation. I love ayu products and use several of them.

Hi Siobhan,
We are delighted you love your foundation.
Thanks for the review.
We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu🤍

G
Ger W.

Briallant products as always.. Next day delivery.

Hi Ger, thank you so much for your wonderful feedback! We're thrilled you’re happy with our products and service. Looking forward to serving you again soon! We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu🤍

L
Lorraine A.

Absolutely fantastic product I have an oily tZone and this is the only foundation that’s works to combat this I highly recommend this product

Hi Lorraine, we're thrilled to hear the Perfect Skin Foundation works so well for your oily T-zone! Thanks for recommending us and for your lovely review. Enjoy your flawless look!
We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu🤍

F
Fiona S.

Hi there...love, love the foundation, stays in place all day and colour match was perfect 👌 However just one little issue, the pump nozzle is not long enough or tall enough. The foundation liquid has not come out of the pump before it is pressed fully down and is on the rim of pump and gets very messy. Its very difficult to get it on your finger or brush but overall love the foundation itself.

Hi Fiona, thank you for your lovely review! We're glad you love the foundation. We appreciate your feedback about the pump nozzle and will look into improving it. Thanks for sharing your experience! We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu🤍

D
Debbie H.

Great foundation with excellent long lasting coverage

Hi Debbie! We're thrilled to hear you love the Perfect Skin Foundation and its long-lasting coverage. Thanks for sharing your experience! We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu🤍

R
Regina O.H.

I wore this makeup to a wedding and it didn’t need a touch up - really pleased with the coverage.

Hi Regina, we're so happy to hear you loved the foundation and that it lasted through the wedding! Thanks for sharing your experience. We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu🤍

d
deirdre h.

I purchased the Perfect skin foundation, I have worn it several days now and can definitely recommend this product. It is excellent! I look forward to trying out a lot more AYU products as I feel going by the quality of the foundation the other products have to be top class too 😊

Hi Deirdre, thank you so much for your wonderful review! We're thrilled to hear you love the Perfect Skin Foundation and look forward to your future purchases. We appreciate your support and trust in Ayu Cosmetics! We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu🤍

P
Pauline B.

Yes happy with this product

Hi Pauline, we're glad you're happy with the Perfect Skin Foundation! Thanks for your support.
We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu🤍

C
Carolann K.

Beautiful foundation gives a lovely velvet finish.
Have bought the foundations numerous times and never dissapointed. Would definitely recommend.

Hi Carolann, thank you so much for your lovely review! We're thrilled to hear you're enjoying the Perfect Skin Foundation and appreciate your recommendation. Looking forward to serving you again!
We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu

L
Lisa R.

I absolutely love this. It gives brilliant coverage all day, ( even on the very hot days ) yet looks light & fresh. I used the colour match on the app & it was spot on.

Hi Lisa, we're thrilled to hear you love the Perfect Skin Foundation! Thanks for sharing your experience and for trusting our color match. Enjoy your flawless look!
We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu

D
Debbie H.

Love this foundation

Hi Debbie! We're thrilled to hear you love the Perfect Skin Foundation. Thank you for sharing your feedback! We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu

N
Niamh D.

I love the Perfect Skin Foundation and have been using it since I first found AYU ❤️

Niamh,
We are delighted you are happy with your Perfect Skin Foundation. We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu

M
Marian K.

I didn’t find the coverage very good . Have to use a lot

Hi Marian,
Our Perfect skin foundation is designed to give a buildable coverage. Should you need any assistance We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu

Frequently Asked Questions

What foundation is best for oily skin? +

Choose oil-free, long-wear formulas that control shine without feeling heavy. Perfect Skin Foundation is specially formulated to provide a smooth, long-lasting finish, even for oily skin types.

Are water-based foundations suitable for oily skin? +

Yes, water-based foundations are often lighter and less likely to clog pores, making them an excellent choice for oily or combination skin.

How should I apply foundation for oily skin? +

Start by prepping your skin with an oil-controlling primer. Apply foundation in thin, even layers, focusing on areas that need coverage. Finish with a light dusting of powder to keep shine under control.

What makes a good coverage foundation? +

A good coverage foundation blends seamlessly, evens out skin tone, and lasts throughout the day without feeling heavy. The best choice depends on whether you prefer light, medium, or full coverage.

What is full coverage foundation? +

Full coverage foundation is designed to conceal most imperfections, such as redness, uneven tone, and blemishes, while creating a flawless, polished finish.

Do I need full coverage foundation? +

Not necessarily. Full coverage is ideal if you want to completely even out your complexion or address specific concerns. For a more natural look, light or medium coverage may be a better option.

How much foundation should I use for full coverage? +

A little goes a long way. Start with a small amount and build up in thin layers until you achieve the desired coverage. This approach helps avoid a heavy or cakey finish.

How can I apply full coverage foundation without it looking cakey? +

Ensure your skin is well-prepped with moisturiser and primer. Apply foundation in light layers, blending with a damp sponge or brush for a smoother finish. Set lightly with powder to maintain a natural look.