The Eye Edit
Sale price£64.93
Regular price£81.16
The Everyday Essentials Edit
Sale price£92.13
Regular price£117.57
The Fresh Start Edit
Sale price£42.12
Regular price£49.57
The Perfect Base Edit
Sale price£54.84
Regular price£75.02
The Fresh Base Edit
Sale price£63.17
Regular price£74.58
The Flawless Base Edit
Sale price£61.42
Regular price£74.58
Mini Discovery Set Trio
Sale price£44.75
Regular price£52.64
Calm Night Ritual Bundle
Sale price£54.49
Regular price£80.72
Beautiful Skin Set
Sale price£45.63
Regular price£57.03
Easy Glow Blush Trio Bundle
Sale price£43.87
Regular price£52.64
Perfect Finish Bundle
Sale price£26.32
Regular price£33.34
This set includes our Award Winning AYU Instant Undereye Concealer in shade of your choice and an AYU Concealer/Highlighter brush for flawless application

Instant Undereye Concealer Set
Sale price£26.32
Regular price£29.83
Eyeshadow Bundle
Sale price£43.87
Regular price£54.84
Cream Blush Bundle
Sale price£39.48
Regular price£52.64
Richly pigmented shades to add to your collection. Use them to prime or highlight the eyes or alone for a beautiful pop of colour.

Individual Eye Shadows
Sale price£10.53
AYU Bundles
Ayu Bundles combine complementary products at reduced prices. Unlike gift sets (which are packaged for gifting), bundles are value packs designed for personal use — buy the products you need together and save compared to individual purchases.
Bundles include concealer sets, eyeshadow bundles, cream blush trios, and more. Every bundle maintains the same 100% vegan, cruelty-free standard as individual products.
Who This Collection Is For
- Regular Ayu customers restocking favourite products together
- New customers wanting to try a complete routine at a saving
- Value seekers who want professional-quality vegan beauty without paying full individual prices




















