The Eye Edit
Sale price£64.42
Regular price£80.52
The Everyday Essentials Edit
Sale price£91.40
Regular price£116.64
The Fresh Start Edit
Sale price£41.78
Regular price£49.18
The Perfect Base Edit
Sale price£54.40
Regular price£74.43
The Fresh Base Edit
Sale price£62.67
Regular price£73.99
The Flawless Base Edit
Sale price£60.93
Regular price£73.99
Summer Mystery Bundle
Sale price£43.52
Regular price£78.34
Mini Discovery Set Trio
Sale price£44.39
Regular price£52.23
Calm Night Ritual Bundle
Sale price£54.06
Regular price£80.08
Beautiful Skin Set
Sale price£45.26
Regular price£56.58
Easy Glow Blush Trio Bundle
Sale price£43.52
Regular price£52.23
Perfect Finish Bundle
Sale price£26.11
Regular price£33.08
This set includes our Award Winning AYU Instant Undereye Concealer in shade of your choice and an AYU Concealer/Highlighter brush for flawless application

Instant Undereye Concealer Set
Sale price£26.11
Regular price£29.60
Eyeshadow Bundle
Sale price£43.52
Regular price£54.40
Cream Blush Bundle
Sale price£39.17
Regular price£52.23
Richly pigmented shades to add to your collection. Use them to prime or highlight the eyes or alone for a beautiful pop of colour.

Individual Eye Shadows
Sale price£10.45
AYU Bundles
Ayu Bundles combine complementary products at reduced prices. Unlike gift sets (which are packaged for gifting), bundles are value packs designed for personal use — buy the products you need together and save compared to individual purchases.
Bundles include concealer sets, eyeshadow bundles, cream blush trios, and more. Every bundle maintains the same 100% vegan, cruelty-free standard as individual products.
Who This Collection Is For
- Regular Ayu customers restocking favourite products together
- New customers wanting to try a complete routine at a saving
- Value seekers who want professional-quality vegan beauty without paying full individual prices





















