The Eye Edit
Sale price£63.05
Regular price£78.81
The Everyday Essentials Edit
Sale price£89.46
Regular price£114.17
The Fresh Start Edit
Sale price£40.90
Regular price£48.14
The Perfect Base Edit
Sale price£53.25
Regular price£72.85
The Fresh Base Edit
Sale price£61.34
Regular price£72.42
The Flawless Base Edit
Sale price£59.64
Regular price£72.42
Mini Discovery Set Trio
Sale price£43.45
Regular price£51.12
Calm Night Ritual Bundle
Sale price£52.91
Regular price£78.38
Beautiful Skin Set
Sale price£44.30
Regular price£55.38
Easy Glow Blush Trio Bundle
Sale price£42.60
Regular price£51.12
Perfect Finish Bundle
Sale price£25.56
Regular price£32.38
This set includes our Award Winning AYU Instant Undereye Concealer in shade of your choice and an AYU Concealer/Highlighter brush for flawless application

Instant Undereye Concealer Set
Sale price£25.56
Regular price£28.97
Eyeshadow Bundle
Sale price£42.60
Regular price£53.25
Cream Blush Bundle
Sale price£38.34
Regular price£51.12
Richly pigmented shades to add to your collection. Use them to prime or highlight the eyes or alone for a beautiful pop of colour.

Individual Eye Shadows
Sale price£10.22
AYU Bundles
Ayu Bundles combine complementary products at reduced prices. Unlike gift sets (which are packaged for gifting), bundles are value packs designed for personal use — buy the products you need together and save compared to individual purchases.
Bundles include concealer sets, eyeshadow bundles, cream blush trios, and more. Every bundle maintains the same 100% vegan, cruelty-free standard as individual products.
Who This Collection Is For
- Regular Ayu customers restocking favourite products together
- New customers wanting to try a complete routine at a saving
- Value seekers who want professional-quality vegan beauty without paying full individual prices




















