The Everyday Essentials Edit

Your complete everyday makeup routine in one beautifully curated bundle, featuring everything you need to brighten, define and enhance your natural beauty.

The Everyday Essentials Edit brings together seven of AYU's everyday favourites to help you create a fresh, polished look with ease. Featuring the Concealer Pen in your shade of choice, Concealer Brush, Easy Brow Pencil & Gel in your shade of choice, Total Lash Mascara, Bronzer Cream Blush, Iconic Cream Blush and Rose Lip Balm, this expertly curated collection has everything you need to enhance your natural beauty from morning to night. Brighten and perfect your complexion with the Concealer Pen, frame your face with beautifully defined brows, add warmth and a healthy flush of colour with the cream blushes, and finish with fuller-looking lashes and soft, nourished lips. Every product has been chosen to work seamlessly together, making your daily makeup routine simple, effortless and beautifully wearable. Whether you're building your first AYU collection or refreshing your everyday favourites, The Everyday Essentials Edit offers everything you need to create a timeless look you'll reach for every day.

Apply the Concealer Pen to brighten and perfect where needed, blending with the Concealer Brush. Shape and define your brows using the Easy Brow Pencil & Gel. Apply the Bronzer Cream Blush to add natural warmth and softly sculpt the face. Blend Iconic Cream Blush onto the cheeks for a fresh, healthy-looking flush of colour. Finish with Total Lash Mascara for beautifully defined lashes and complete your look with Lip Balm for soft, hydrated lips.