Infused with coated pigments, this blush is ideal for creating soft-focus colour on the cheeks or lips

Sheer Cream Blush
Sale price£17.59
Bring your complexion to life with this creamy, lightweight highlighter that can be used to boost luminosity


Liquid Light Highlight
Sale price£17.59
This cream contour is ideal if you want to create an effortless contour to the structure of your face and enhance your natural beauty


Cool Contour
Sale price£17.59
Easy Glow Blush Trio Bundle
Sale price£43.99
Regular price£52.78
Cream Blush Bundle
Sale price£39.59
Regular price£52.78
Perfect Finish Bundle
Sale price£26.39
Regular price£33.43
Ayu Cream Blush
Sale price£19.35
Bronze Cream Blush
Sale price£19.35
Radiance Cream Blush
Sale price£19.35
AYU 'Peach Glow' Blush & Bronze Palette
Sale price£23.75
Sculpt, Glow & Radiate with Ayu
Ayu’s blush range includes cream & liquid blushes, bronzers, highlighters, contour products, and pressed palettes. The collection ranges from liquid to powder to blush, with different textures and finishes for every effect from natural flush to full sculpted glam.
Who This Collection Is For
- Cream product lovers — Ayu’s cream formulas are the core of this collection
- Mature skin — cream blush does not emphasise texture like powder can
- Minimalists — multi-use cream blush replaces blush, lip tint, and eyeshadow











