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Vegan Friendly and Non-shed brush set for a flawless eyes

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'Its all in the Eyes' Brush Set'Its all in the Eyes' Brush Set
'Its all in the Eyes' Brush Set
Sale price£30.56

Suzie’s Signature Eye Shadow Palette was designed to smoke, highlight and contour to create endless looks

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Signature Eye Shadow PaletteSignature Eye Shadow Palette
Signature Eye Shadow Palette
Sale price£24.01

Designed to complement our original Signature Eyeshadow Palette but also just beautiful used alone to smoke and define the eyes.

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Glamour Eye Shadow PaletteGlamour Eye Shadow Palette
Glamour Eye Shadow Palette
Sale price£24.01

Richly pigmented shades to add to your collection. Use them to prime or highlight the eyes or alone for a beautiful pop of colour.

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3 for €30
Individual Eye ShadowsIndividual Eye Shadows
Individual Eye Shadows
Sale price£10.48
Save £10.91
Eyeshadow BundleEyeshadow Bundle
Eyeshadow Bundle
Sale price£43.66 Regular price£54.57
Save £26.20
The Essentials Edit Gift SetThe Essentials Edit Gift Set
The Essentials Edit Gift Set
Sale price£61.12 Regular price£87.32
The Essentials Edit PaletteThe Essentials Edit Palette
The Essentials Edit Palette
Sale price£48.02
Save £16.16
The Eye EditThe Eye Edit
The Eye Edit
Sale price£64.61 Regular price£80.77

Eyeshadow Collection

Ayu Eyeshadow products range from curated palettes to individual singles to cream shadow sticks. The collection is not limited to one format or finish — it includes mattes, sheens, shimmers, and cream textures to suit every eye look from everyday neutral to full evening glam.

Who This Collection Is For

  • Beginners who want pre-coordinated palettes that remove guesswork
  • Experienced users who want individual singles to build custom collections
  • Busy schedules — cream shadow sticks provide a full eye look in 30 seconds