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Makeup Collection

Discover foundation makeup and beauty essentials designed to enhance your natural features with effortless ease. From lightweight bases and hydrating concealers to lengthening mascaras, radiant blushes, and nourishing lip products, this collection brings together everything you need to create a polished, natural look. Each formula is crafted for comfort, blendability, and long-lasting wear, helping you achieve flawless results that feel beautifully you.

This highly pigmented yet lightweight concealer will brighten and even out skin tone under the eyes for a fresher, brighter and more youthful look instantly

Save €4.50
Ayu Instant Under Eye ConcealerAyu Instant Under Eye Concealer
Instant Under Eye Concealer Sale price€13.50 Regular price€18.00

A super lightweight, highly pigmented foundation that guarantees non-stop hydration and radiance.

Save €8.13
New Shades Available
Fresh Skin FoundationFresh Skin Foundation
Fresh Skin Foundation Sale price€24.37 Regular price€32.50

The smooth, creamy formula glides across the eyelid; its buildable texture and depth of colour makes application quick and easy

Save €1.00
Ayu Longwear Cream Shadow StickAyu Longwear Cream Shadow Stick
Long Wear Cream Shadow Stick Sale price€3.00 Regular price€4.00

This hand crafted buffer foundation brush provides a flawless, high definition finish making you feel as good as you look. Perfect for use with Ayu Foundations, BB Cream, AyuGlo Tanning Liquid & Mousse!

Save €3.70
Ayu Buffer Foundation Brush
AYU Buffer Foundation Brush Sale price€11.10 Regular price€14.80

AYU Total Lash Mascara includes two wands & two shades, Black & Deep Brown. A brand new type of mascara to cover all occasions

Save €6.25
Ayu Total Lash MascaraAyu Total Lash Mascara
AYU Total Lash Mascara Sale price€18.75 Regular price€25.00

Suzie’s Signature Eye Shadow Palette was designed to smoke, highlight and contour to create endless looks

Save €6.88
AYU Signature Eye Shadow PaletteAYU Signature Eye Shadow Palette
AYU Signature Eye Shadow Palette Sale price€20.62 Regular price€27.50

Super slim pencil ensuring a natural hair like stroke every time to achieve the most perfectly natural brow. Available in 4 shades.

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Ayu Easy Brow PencilAyu Easy Brow Pencil
AYU Easy Brow Pencil Sale price€12.37 Regular price€16.50

In brand new packaging and with an improved formula, these high shine smooth glosses will give you full coverage colour with a creamy rich finish.

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Ayu Lip GlossAyu Lip Gloss
Ayu Lip Gloss Sale price€11.25 Regular price€15.00

Hand crafted, round, tapered brush for easy and precise product application

Save €3.30
Ayu Concealer Highlighter Brush
AYU Concealer/Highlighter Brush Sale price€9.90 Regular price€13.20

A lightweight, matte foundation infused with hyaluronic acid to help hydrate skin but still hold firm for 24 hours with its sweat, humidity and water-resistant formula

Save €8.75
New Shades Available
Ayu Perfect Skin Liquid FoundationPerfect Skin Foundation
Perfect Skin Foundation Sale price€26.25 Regular price€35.00

Our pearl pink Chloe shade provides a beautiful, sheer wash of color that brightens up your lips with a natural, flattering tint.

Save €7.50
Chloe Lip KitChloe Lip Kit
Chloe Lip Kit Sale price€22.50 Regular price€30.00

Get glowing all year round with our newest member to the Ayu family! This easy to use, fast drying mousse tan has a natural guide colour which will keep you looking sun kissed all year round!

Save €5.74
AyuGlo Vegan Self Tanning MousseAyuGlo Vegan Self Tanning Mousse
AyuGlo Self Tanning Mousse Sale price€17.21 Regular price€22.95

With shades to match all hair colours, this brow tool helps to create defined, long-lasting and salon-worthy results in just minutes

Save €5.63
Ayu Easy Brow Pencil and GelAyu Easy Brow Pencil and Gel
AYU Easy Brow Pencil & Gel Sale price€16.87 Regular price€22.50

A highly pigmented, ultra creamy pencil with waterproof wear that lasts all day.

Save €5.00
Ayu Kajal LinerAyu Kajal Liner
Kajal Eye Liner Sale price€15.00 Regular price€20.00

Infused with coated pigments, this blush is ideal for creating soft-focus colour on the cheeks or lips

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Ayu Sheer Cream BlushAyu Sheer Cream Blush
Sheer Cream Blush Sale price€15.00 Regular price€20.00

Award winning palette in 'Peach Glow'

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AYU 'Peach Glow' Blush & Bronze PaletteAyu Peach Glow Blush and Bronze Palette
AYU 'Peach Glow' Blush & Bronze Palette Sale price€20.25 Regular price€27.00

Create the perfect winged line with this waterproof, smudge proof, intensely black felt tip eyeliner

Save €1.20
Ayu Liquid Eye LinerAyu Liquid Eye Liner
Liquid Eye Liner Sale price€3.60 Regular price€4.80

Award winning palette in 'Natural Glow'

Sold outSave €6.75
AYU 'Natural Glow' Blush & Bronze PaletteAYU 'Natural Glow' Blush & Bronze Palette
AYU 'Natural Glow' Blush & Bronze Palette Sale price€20.25 Regular price€27.00

Super finely-milled, weightless powders formulated with soft-focus light-reflecting particles to instantly blur imperfections for effortlessly smooth skin

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Ayu Translucent Sheer Setting PowderAyu Translucent Sheer Setting Powder
Ayu Translucent Loose Setting Powder Sale price€18.75 Regular price€25.00

Reduces the appearance of fine lines & wrinkles. Infused with beauty enhancing Hyaluronic acid, Vitamin E and Jojoba Oil, this hydrating base reflects light to visibly refresh dull, tired skin.

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Ayu Illuminating Face CreamAyu Illuminating Face Cream
Illuminating Face Cream Sale price€15.00 Regular price€20.00

Our award winning concealer in a brand new bottle! This highly pigmented yet lightweight concealer will brighten and even out skin tone under the eyes for a fresher, brighter and more youthful look instantly.

Save €6.25
Ayu New Instant Under Eye ConcealerAyu Instant Under Eye Concealer
Ayu Instant Under Eye Concealer Sale price€18.75 Regular price€25.00

Add a pop of warmth to your complexion with our cream blush collection.

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Ayu Cream BlushAyu Cream Blush
Ayu Cream Blush Sale price€16.50 Regular price€22.00

Richly pigmented shades to add to your collection. Use them to prime or highlight the eyes or alone for a beautiful pop of colour.

Save €3.00
3 for €30
New Individual Eye ShadowsNew Individual Eye Shadows
New Individual Eye Shadows Sale price€9.00 Regular price€12.00

A mini version of our best selling Buffer foundation brush

Save €3.20
Ayu Mini Buffer Brush
AYU Mini Buffer Brush Sale price€9.60 Regular price€12.80