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A super lightweight, highly pigmented foundation that guarantees non-stop hydration and radiance.

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Fresh Skin FoundationFresh Skin Foundation
Fresh Skin Foundation Sale price€32.50

A lightweight, matte foundation infused with hyaluronic acid to help hydrate skin but still hold firm for 24 hours with its sweat, humidity and water-resistant formula

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Save €14.00
Reformulation Sale - 40% Off
Ayu Perfect Skin Liquid FoundationPerfect Skin Foundation
Perfect Skin Foundation Sale price€21.00 Regular price€35.00

This highly pigmented yet lightweight concealer will brighten and even out skin tone under the eyes for a fresher, brighter and more youthful look instantly

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Ayu Instant Under Eye ConcealerAyu Instant Under Eye Concealer
Instant Under Eye Concealer Sale price€18.00

Super finely-milled, weightless powders formulated with soft-focus light-reflecting particles to instantly blur imperfections for effortlessly smooth skin

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Ayu Translucent Sheer Setting PowderAyu Translucent Sheer Setting Powder
Ayu Translucent Loose Setting Powder Sale price€25.00

Our award winning concealer in a brand new bottle! This highly pigmented yet lightweight concealer will brighten and even out skin tone under the eyes for a fresher, brighter and more youthful look instantly.

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Ayu New Instant Under Eye ConcealerAyu Instant Under Eye Concealer
Ayu Instant Under Eye Concealer Sale price€25.00

A lightweight, sheer face cream that corrects uneven skin tone and minimises the appearance of pores.

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Ayu Bare Skin TintBare Skin Tint
Bare Skin Tint Sale price€32.50

Foundation Collection

Enhance your natural beauty with base makeup designed to deliver flawless coverage and a comfortable, breathable finish. Each formula blends seamlessly to create a smooth, even complexion that feels lightweight and looks beautifully natural from morning to night.