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The Essentials Edit PaletteThe Essentials Edit Palette
The Essentials Edit Palette
Sale price£47.94

AYU Total Lash Mascara includes two wands & two shades, Black & Deep Brown. A brand new type of mascara to cover all occasions

Total Lash MascaraTotal Lash Mascara
Total Lash Mascara
Sale price£21.79

Suzie’s Signature Eye Shadow Palette was designed to smoke, highlight and contour to create endless looks

Signature Eye Shadow PaletteSignature Eye Shadow Palette
Signature Eye Shadow Palette
Sale price£23.97

Designed to complement our original Signature Eyeshadow Palette but also just beautiful used alone to smoke and define the eyes.

Glamour Eye Shadow PaletteGlamour Eye Shadow Palette
Glamour Eye Shadow Palette
Sale price£23.97

Super slim pencil ensuring a natural hair like stroke every time to achieve the most perfectly natural brow. Available in 4 shades.

Easy Brow PencilAyu Easy Brow Pencil
Easy Brow Pencil
Sale price£14.38

Infused with hyaluronic acid, this formula will create volume and length that won’t flake or smudge

Volume Lashes MascaraVolume Lashes Mascara
Volume Lashes Mascara
Sale price£20.92

With shades to match all hair colours, this brow tool helps to create defined, long-lasting and salon-worthy results in just minutes

Easy Brow Pencil & GelAyu Easy Brow Pencil and Gel
Easy Brow Pencil & Gel
Sale price£19.61

A highly pigmented, ultra creamy pencil with waterproof wear that lasts all day.

Kajal Eye LinerAyu Kajal Liner
Kajal Eye Liner
Sale price£17.43

Make lashes appear naturally longer for a beautifully enhanced look.

Glamour Lengthening MascaraGlamour Lengthening Mascara
Glamour Lengthening Mascara
Sale price£27.89
Save £10.90
Eyeshadow BundleEyeshadow Bundle
Eyeshadow Bundle
Sale price£43.58 Regular price£54.48

Eyes That Speak Volumes

Create depth, dimension, and effortless definition with Ayu’s collection of artist-approved eyeshadow essentials. Whether you’re crafting a soft daytime look or full glam, our range is designed to flatter every eye shape - including easy-to-blend eyeshadow for hooded eyes. Explore richly pigmented eyeshadow palettes like our bestselling Signature, Emerald, and Glamour collections - each one carefully curated with wearable shades that work for every occasion. On the go? Our versatile eyeshadow sticks glide on smoothly for quick, crease-free colour with minimal fallout. Searching for the best eyeshadow palettes to add to your kit or gift to a beauty lover? Our limited edition eyeshadow bundles offer amazing value without compromising on quality.