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Best Sellers Collection

Discover the favourites loved by our community with natural skincare, makeup, and tanning essentials in the Best Sellers collection. Each product has earned its place as a customer favourite for its effortless performance, skin-friendly formulas, and naturally beautiful results.

This highly pigmented yet lightweight concealer will brighten and even out skin tone under the eyes for a fresher, brighter and more youthful look instantly

Ayu Instant Under Eye ConcealerAyu Instant Under Eye Concealer
Instant Under Eye Concealer Sale price£17.00

Suzie’s Signature Eye Shadow Palette was designed to smoke, highlight and contour to create endless looks

AYU Signature Eye Shadow PaletteAYU Signature Eye Shadow Palette

This hand crafted buffer foundation brush provides a flawless, high definition finish making you feel as good as you look. Perfect for use with Ayu Foundations, BB Cream, AyuGlo Tanning Liquid & Mousse!

Ayu Buffer Foundation Brush

Award winning palette in 'Natural Glow'

AYU 'Natural Glow' Blush & Bronze PaletteAYU 'Natural Glow' Blush & Bronze Palette

Award winning palette in 'Peach Glow'

AYU 'Peach Glow' Blush & Bronze PaletteAyu Peach Glow Blush and Bronze Palette

Designed to complement our original Signature Eyeshadow Palette but also just beautiful used alone to smoke and define the eyes.

AYU Glamour Eye Shadow PaletteAYU Glamour Eye Shadow Palette

A super lightweight, highly pigmented foundation that guarantees non-stop hydration and radiance.

New Shades Available
Fresh Skin FoundationFresh Skin Foundation
Fresh Skin Foundation Sale price£29.00

A lightweight, matte foundation infused with hyaluronic acid to help hydrate skin but still hold firm for 24 hours with its sweat, humidity and water-resistant formula

New Shades Available
Ayu Perfect Skin Liquid FoundationPerfect Skin Foundation
Perfect Skin Foundation Sale price£32.00

Our award winning concealer in a brand new bottle! This highly pigmented yet lightweight concealer will brighten and even out skin tone under the eyes for a fresher, brighter and more youthful look instantly.

Ayu New Instant Under Eye ConcealerAyu Instant Under Eye Concealer