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Makeup Collection

Discover foundation makeup and beauty essentials designed to enhance your natural features with effortless ease. From lightweight bases and hydrating concealers to lengthening mascaras, radiant blushes, and nourishing lip products, this collection brings together everything you need to create a polished, natural look. Each formula is crafted for comfort, blendability, and long-lasting wear, helping you achieve flawless results that feel beautifully you.

Designed to complement our original Signature Eyeshadow Palette but also just beautiful used alone to smoke and define the eyes.

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AYU Glamour Eye Shadow PaletteAYU Glamour Eye Shadow Palette
AYU Glamour Eye Shadow Palette Sale price£19.00 Regular price£25.00

Our super soft AyuGlo tanning mitt is the perfect partner for our AyuGlo Tanning Liquid & AyuGlo Tanning Mousse, ensuring perfectly smooth tan on every application.

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AyuGlo Tanning MittAyuGlo Tanning Mitt
AyuGlo Tanning Mitt Sale price£6.00 Regular price£7.00

Now available in 8 shades - these long wearing, ultra pigmented lipsticks contain moisturising ingredients that glide on for a creamy look that lasts all day.

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Ayu LipstickAyu Lipstick
Ayu Lipstick Sale price£11.00 Regular price£14.00

A one of a kind product including Mascara & Kohl Liner in one

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Ayu Liner and Lashes
Liner & Lashes Sale price£7.00 Regular price£9.00

The Brush Egg is compact, and effective

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Ayu Brush Cleaning Egg
Brush Cleaning Egg Sale price£5.00 Regular price£6.00

This cream contour is ideal if you want to create an effortless contour to the structure of your face and enhance your natural beauty

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Ayu Cool Contur
Cool Contour Sale price£14.00 Regular price£18.00
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Ayu Lip BalmAyu Lip Balm
Ayu Lip Balm Sale price£9.00 Regular price£11.00

Infused with natural minerals, this shimmer bronzing powder is beautifully pigmented and blends seamlessly for a gorgeous golden glow.

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AyuGlo Golden Goddess Bronzer Set
AyuGlo Golden Goddess Bronzer Set Sale price£17.00 Regular price£23.00

Reduce redness whilst nourishing, comforting and evening out the skin's appearance & protecting skin from UVA and UVB rays.

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Ayu Anti-Redness Colour Corrector with SPF 30Ayu Anti-Redness Colour Corrector with SPF 30
Anti-Redness Colour Corrector with SPF 30 Sale price£24.00 Regular price£32.00

Infused with hyaluronic acid, this formula will create volume and length that won’t flake or smudge

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Ayu Volume Lashes Mascara BlackAyu Volume Lashes Mascara Black
Volume Lashes Mascara Sale price£16.00 Regular price£21.00

Formulated to create volume with a natural finish - achieve lifted, visibly fuller and groomed brows, instantly!

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Ayu Brow GelAyu Brow Gel
Ayu Brow Gel Sale price£3.00 Regular price£4.00

Enhance, brighten or bronze the appearance of the complexion for a healthy looking glow!

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Ayu Skin Finishing Sheer PowderAyu Skin Finishing Sheer Powder
Skin Finishing Sheer Powder Sale price£17.00 Regular price£23.00

Our plum shade is universally flattering, adding a touch of drama and elegance to any skin tone. It’s perfect for day or night, giving your lips that striking yet wearable tint. Lip kit includes Lip Gloss, Lip Liner and Lipstick.

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Plum Lip KitPlum Lip Kit
Plum Lip Kit Sale price£21.00 Regular price£27.00

Make lashes appear naturally longer for a beautifully enhanced look.

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New Glamour Lengthening MascaraNew Glamour Lengthening Mascara
New Glamour Lengthening Mascara Sale price£22.00 Regular price£29.00

A lightweight, sheer face cream that corrects uneven skin tone and minimises the appearance of pores.

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Ayu Bare Skin TintBare Skin Tint
Bare Skin Tint Sale price£22.00 Regular price£30.00

Beautifully presented in a soft leather look brush wallet. 10 piece brush set. Non shed and Vegan friendly.

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Ayu Full Glam Brush SetAyu Full Glam Brush Set
Ayu Full Glam Vegan Brush Set Sale price£65.00 Regular price£86.00

Vegan Friendly and Non-shed brush set for a flawless eyes

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Its All In The Eyes Brush SetAYU 'Its all in the Eyes' Brush Set
AYU 'Its all in the Eyes' Brush Set Sale price£24.00 Regular price£32.00

The newest member of the Ayu family! This easy to use, fast drying Self-Tanning Tinted Liquid is all you need for that summer glow all year round!

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AyuGlo Self Tanning LiquidAyuGlo Self Tanning Liquid
AyuGlo Self Tanning Liquid Sale price£16.00 Regular price£21.00

Hand crafted angled brush with soft, round edges

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AYU Angle Blush/Contour Brush
AYU Angle Blush/Contour Brush Sale price£12.00 Regular price£16.00

Get your summer skin glow in an instant!

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AyuGlo Instant TanAyuGlo Instant Tan
AyuGlo Instant Tan Sale price£10.00 Regular price£14.00

Bring your complexion to life with this creamy, lightweight highlighter that can be used to boost luminosity

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Ayu Liquid Light Highlight
Liquid Light Highlight Sale price£14.00 Regular price£18.00

This eye trio includes our iconic shades to brighten, enhance & pop!

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Iconic Eyeshadow PaletteIconic Eyeshadow Palette
Iconic Eyeshadow Palette Sale price£6.00 Regular price£8.00

Universal Duo pencil sharpener for lip liner, eyeliner & eyeshadow pencils

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Ayu Sharpener
AYU Sharpener Sale price£4.00 Regular price£5.00

Vegan Friendly and Non-shed brush set for a flawless face

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Ayu Flawless Face Brush SetAYU 'Flawless Face' Brush Set
AYU 'Flawless Face' Brush Set Sale price£38.00 Regular price£50.00