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Makeup Collection

Discover foundation makeup and beauty essentials designed to enhance your natural features with effortless ease. From lightweight bases and hydrating concealers to lengthening mascaras, radiant blushes, and nourishing lip products, this collection brings together everything you need to create a polished, natural look. Each formula is crafted for comfort, blendability, and long-lasting wear, helping you achieve flawless results that feel beautifully you.

With a sheer, dewy finish that will bring a gorgeous youthful, radiance to your skin.

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Ayu Radiance Cream BlushAyu Radiance Cream Blush
Radiance Cream Blush Sale price£15.00 Regular price£20.00

AyuGlo gradual tan enhances your skin's radiance, giving a natural glow while moisturizing and nourishing the skin.

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AyuGlo Gradual TanAyuGlo Gradual Tan
AyuGlo Gradual Tan Sale price£13.00 Regular price£18.00
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Ayu Powder Brush
Powder Brush Sale price£13.00 Regular price£17.00

Soft, fluffy brush head to give you a gentle application of colour, to soften harsh lines or to apply your transition colour to the crease

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AYU Blender Brush
AYU Blender Brush Sale price£9.00 Regular price£12.00

Dense with a rounded tip, perfect for packing on colour, smudging pencil liner or gently defining eyeshadow

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Ayu Flat Eyeshadow Brush
AYU Flat Eyeshadow Brush Sale price£9.00 Regular price£11.00

Made with synthetic fibers, featuring a super sharp, slanted edge for smooth product application

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Ayu Angle Liner Spoolie
AYU Angle Liner/ Spoolie Brush Sale price£9.00 Regular price£11.00

Give your skin a golden, sun-kissed glow!

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AyuGlo Facial Tanning DropsAyuGlo Facial Tanning Drops
AyuGlo Facial Tanning Drops Sale price£19.00 Regular price£26.00

Achieve a bronzed second skin-like glow this summer!

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Ayu Bronze Cream BlushAyu Bronze Cream Blush
Bronze Cream Blush Sale price£15.00 Regular price£20.00

The perfect bag for all of your AYU essentials.

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Ayu Cosmetic Bag MediumAyu Cosmetic Bag Medium
AYU Medium Cosmetic Bag Sale price£13.00 Regular price£17.00

Made with synthetic fibres with a tapered tip to create a smooth application of product

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AYU Pencil Brush
AYU Pencil Brush Sale price£9.00 Regular price£11.00
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Ayu Double Ended Brush
Double Ended Brush Sale price£13.00 Regular price£17.00

Remove tan gently and effectively while hydrating and nourishing the skin, with Truffle Extract & Natural Pumice.

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AyuGlo Tan RemoverAyuGlo Tan Remover
AyuGlo Tan Remover Sale price£14.00 Regular price£18.00

This brush features a tapered, soft yet dense brush head for more intense colour application for even blending of shadow, or for blurring two shades together

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AYU Pro Blender Brush
AYU Pro Blender Brush Sale price£10.00 Regular price£13.00
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Brush Cleaning Soap
Brush Cleaning Soap Sale price£7.00 Regular price£9.00

Reduces the appearance of fine lines & wrinkles. Infused with beauty enhancing Hyaluronic acid, Vitamin E and Jojoba Oil, this hydrating base reflects light to visibly refresh dull, tired skin.

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Ayu Clear Illuminating Face CreamAyu Clear Illuminating Face Cream

Our creamy pink Laura shade provides a beautiful, sheer wash of color that brightens up your lips with a natural, flattering tint. Lip Kit includes; Lipgloss, Lipstick and Lip liner.

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Laura Lip KitLaura Lip Kit
Laura Lip Kit Sale price£21.00 Regular price£27.00

A must-have makeup brush - the tapered end of this brush is designed for smudging to create diffused definition.

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Ayu Smudge Eyeshadow Brush
Smudge Eyeshadow Brush Sale price£8.00 Regular price£11.00

The perfect bag for all of your AYU essentials.

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Ayu Cosmetics Bag LargeAyu Cosmetics Bag Large
AYU Large Cosmetic Bag Sale price£17.00 Regular price£23.00

A supersoft, velvet-feel blending sponge for a flawless finish everytime. Can be used with liquid, cream & powder Products.

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Ayu Precision BlenderAyu Precision Blender Makeup Sponge
Ayu Precision Blender Sale price£6.00 Regular price£8.00
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AyuGlo Kabuki Brush
AyuGlo Kabuki Brush Sale price£11.00 Regular price£14.00

A supersoft, velvet-feel blending sponge for a flawless finish everytime. Can be used with liquid, cream & powder products. With an angled side - perfect for hard to reach places like under the eyes and around the nose, or for more precise application of products like contour and blush.

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Ayu Complexion Blender Makeup SpongeAyu Complexion Blender Makeup Sponge
Ayu Complexion Blender Sale price£6.00 Regular price£8.00

Brighten, enhance & pop with our I Am Powerful Gift Set.

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I am Powerful Christmas SetI am Powerful Christmas Set
I am Powerful Christmas Set Sale price£12.00 Regular price£16.00

Add a pop of warmth to your complexion with our beautifully gift wrapped I Am Radiant Christmas Set.

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I am Radiant Christmas SetI am Radiant Christmas Set
I am Radiant Christmas Set Sale price£14.00 Regular price£18.00
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Duo Fibre Face Brush
Duo Fibre Face Brush Sale price£11.00 Regular price£15.00