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With a sheer, dewy finish that will bring a gorgeous youthful, radiance to your skin.

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Radiance Cream BlushRadiance Cream Blush
Radiance Cream Blush
Sale price£14.42 Regular price£19.23
Save £3.93
Powder BrushPowder Brush
Powder Brush
Sale price£11.80 Regular price£15.73

Soft, fluffy brush head to give you a gentle application of colour, to soften harsh lines or to apply your transition colour to the crease

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Blender BrushBlender Brush
Blender Brush
Sale price£8.52 Regular price£11.36
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AyuGlo Tan RemoverAyuGlo Tan Remover
AyuGlo Tan Remover
Sale price£13.08 Regular price£17.44

Dense with a rounded tip, perfect for packing on colour, smudging pencil liner or gently defining eyeshadow

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Flat Eyeshadow BrushFlat Eyeshadow Brush
Flat Eyeshadow Brush
Sale price£7.87 Regular price£10.49

Give your skin a golden, sun-kissed glow!

Save £6.11
AyuGlo Facial Tanning DropsAyuGlo Facial Tanning Drops
AyuGlo Facial Tanning Drops
Sale price£18.36 Regular price£24.47

Made with synthetic fibers, featuring a super sharp, slanted edge for smooth product application

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Angle Liner/ Spoolie BrushAngle Liner/ Spoolie Brush
Angle Liner/ Spoolie Brush
Sale price£7.87 Regular price£10.49

Achieve a bronzed second skin-like glow this summer!

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Bronze Cream BlushAyu Bronze Cream Blush
Bronze Cream Blush
Sale price£14.42 Regular price£19.23

The perfect bag for all of your AYU essentials.

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Medium Cosmetic BagAyu Cosmetic Bag Medium
Medium Cosmetic Bag
Sale price£13.11 Regular price£17.48

Made with synthetic fibres with a tapered tip to create a smooth application of product

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Pencil BrushPencil Brush
Pencil Brush
Sale price£7.87 Regular price£10.49
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Brush Cleaning Soap
Brush Cleaning Soap
Sale price£6.56 Regular price£8.74

Our creamy pink Laura shade provides a beautiful, sheer wash of color that brightens up your lips with a natural, flattering tint. Lip Kit includes; Lipgloss, Lipstick and Lip liner.

Save £6.55
Laura Lip KitLaura Lip Kit
Laura Lip Kit
Sale price£19.67 Regular price£26.22

This brush features a tapered, soft yet dense brush head for more intense colour application for even blending of shadow, or for blurring two shades together

Save £3.06
Pro Blender BrushPro Blender Brush
Pro Blender Brush
Sale price£9.18 Regular price£12.24

A supersoft, velvet-feel blending sponge for a flawless finish everytime. Can be used with liquid, cream & powder Products.

Save £1.74
Precision BlenderAyu Precision Blender Makeup Sponge
Precision Blender
Sale price£5.21 Regular price£6.95

A must-have makeup brush - the tapered end of this brush is designed for smudging to create diffused definition.

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Smudge Eyeshadow BrushSmudge Eyeshadow Brush
Smudge Eyeshadow Brush
Sale price£7.87 Regular price£10.49

The perfect bag for all of your AYU essentials.

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Large Cosmetic BagAyu Cosmetics Bag Large
Large Cosmetic Bag
Sale price£16.39 Regular price£21.85
Save £3.28
AyuGlo Kabuki BrushAyuGlo Kabuki Brush
AyuGlo Kabuki Brush
Sale price£9.83 Regular price£13.11

A supersoft, velvet-feel blending sponge for a flawless finish everytime. Can be used with liquid, cream & powder products. With an angled side - perfect for hard to reach places like under the eyes and around the nose, or for more precise application of products like contour and blush.

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Complexion BlenderAyu Complexion Blender Makeup Sponge
Complexion Blender
Sale price£5.21 Regular price£6.95

Our subtle pink Joy shade provides a beautiful, sheer wash of color that brightens up your lips with a natural, flattering tint. The Lip Kit includes; Lip Gloss, Lip Liner and Lipstick.

Save £6.55
Joy Lip KitJoy Lip Kit
Joy Lip Kit
Sale price£19.67 Regular price£26.22
Save £3.50
Duo Fibre Face BrushDuo Fibre Face Brush
Duo Fibre Face Brush
Sale price£10.49 Regular price£13.99
Save £10.92
Eyeshadow BundleEyeshadow Bundle
Eyeshadow Bundle
Sale price£43.71 Regular price£54.63

The perfect bag for all of your AYU lip essentials.

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AYU Small Cosmetic Bag
AYU Small Cosmetic Bag
Sale price£9.83 Regular price£13.11

Designed for super smooth application of product to create the perfect line or flick.

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Flat Liner Eyeshadow BrushFlat Liner Eyeshadow Brush
Flat Liner Eyeshadow Brush
Sale price£7.87 Regular price£10.49

Radiate and protect with our I Am Loved Gift Set. All wrapped up and ready for gifting.

Save £22.73
Beautiful Skin Set
Beautiful Skin Set
Sale price£34.09 Regular price£56.82

Makeup Collection

Ayu Make Up is a professional-grade vegan cosmetics range developed by Irish MUA Suzie O’Neill. A collection of 75+ products formulated from real makeup artistry experience on editorial sets, bridal sessions, and everyday clients.

What Makes Ayu Make Up Different

Every formula in the Ayu range has been tested by working makeup artists before reaching customers. The result is makeup that blends, builds, and wears like professional products — because that is exactly what they are. All products are 100% vegan, cruelty-free, and dermatologically tested.