Skip to content

Cart

Your cart is empty

Sort By

Makeup Collection

Discover foundation makeup and beauty essentials designed to enhance your natural features with effortless ease. From lightweight bases and hydrating concealers to lengthening mascaras, radiant blushes, and nourishing lip products, this collection brings together everything you need to create a polished, natural look. Each formula is crafted for comfort, blendability, and long-lasting wear, helping you achieve flawless results that feel beautifully you.

Universal Duo pencil sharpener for lip liner, eyeliner & eyeshadow pencils

Ayu Sharpener
AYU Sharpener Sale price£5.00

Vegan Friendly and Non-shed brush set for a flawless face

Ayu Flawless Face Brush SetAYU 'Flawless Face' Brush Set

With a sheer, dewy finish that will bring a gorgeous youthful, radiance to your skin.

Ayu Radiance Cream BlushAyu Radiance Cream Blush
Radiance Cream Blush Sale price£20.00

AyuGlo gradual tan enhances your skin's radiance, giving a natural glow while moisturizing and nourishing the skin.

AyuGlo Gradual TanAyuGlo Gradual Tan
AyuGlo Gradual Tan Sale price£17.00
Ayu Powder Brush
Powder Brush Sale price£16.00

Soft, fluffy brush head to give you a gentle application of colour, to soften harsh lines or to apply your transition colour to the crease

AYU Blender Brush
AYU Blender Brush Sale price£12.00

Dense with a rounded tip, perfect for packing on colour, smudging pencil liner or gently defining eyeshadow

Ayu Flat Eyeshadow Brush

Made with synthetic fibers, featuring a super sharp, slanted edge for smooth product application

Ayu Angle Liner Spoolie

Give your skin a golden, sun-kissed glow!

AyuGlo Facial Tanning DropsAyuGlo Facial Tanning Drops
Ayu Double Ended Brush
Double Ended Brush Sale price£17.00

Achieve a bronzed second skin-like glow this summer!

Ayu Bronze Cream BlushAyu Bronze Cream Blush
Bronze Cream Blush Sale price£20.00

The perfect bag for all of your AYU essentials.

Ayu Cosmetic Bag MediumAyu Cosmetic Bag Medium
AyuGlo Tan RemoverAyuGlo Tan Remover
AyuGlo Tan Remover Sale price£18.00

Made with synthetic fibres with a tapered tip to create a smooth application of product

AYU Pencil Brush
AYU Pencil Brush Sale price£11.00

This brush features a tapered, soft yet dense brush head for more intense colour application for even blending of shadow, or for blurring two shades together

AYU Pro Blender Brush
Brush Cleaning Soap

Our creamy pink Laura shade provides a beautiful, sheer wash of color that brightens up your lips with a natural, flattering tint. Lip Kit includes; Lipgloss, Lipstick and Lip liner.

Laura Lip KitLaura Lip Kit
Laura Lip Kit Sale price£27.00

A supersoft, velvet-feel blending sponge for a flawless finish everytime. Can be used with liquid, cream & powder Products.

Ayu Precision BlenderAyu Precision Blender Makeup Sponge

A must-have makeup brush - the tapered end of this brush is designed for smudging to create diffused definition.

Ayu Smudge Eyeshadow Brush

The perfect bag for all of your AYU essentials.

Ayu Cosmetics Bag LargeAyu Cosmetics Bag Large
AyuGlo Kabuki Brush
AyuGlo Kabuki Brush Sale price£14.00

A supersoft, velvet-feel blending sponge for a flawless finish everytime. Can be used with liquid, cream & powder products. With an angled side - perfect for hard to reach places like under the eyes and around the nose, or for more precise application of products like contour and blush.

Ayu Complexion Blender Makeup SpongeAyu Complexion Blender Makeup Sponge

Our subtle pink Joy shade provides a beautiful, sheer wash of color that brightens up your lips with a natural, flattering tint. The Lip Kit includes; Lip Gloss, Lip Liner and Lipstick.

Joy Lip KitJoy Lip Kit
Joy Lip Kit Sale price£27.00

Brighten, enhance & pop with our I Am Powerful Gift Set.

Save £15.00
I am Powerful Christmas SetI am Powerful Christmas Set
I am Powerful Christmas Set Sale price£16.00 Regular price£31.00