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The perfect bag for all of your AYU lip essentials.

AYU Small Cosmetic Bag
AYU Small Cosmetic Bag
Sale price£13.20

Designed for super smooth application of product to create the perfect line or flick.

Ayu Flat Liner Eyeshadow BrushAyu Flat Liner Eyeshadow Brush
Flat Liner Eyeshadow Brush
Sale price£10.56

Radiate and protect with our I Am Loved Gift Set. All wrapped up and ready for gifting.

Save £11.45
Beautiful Skin Set
Beautiful Skin Set
Sale price£45.76 Regular price£57.21

Makeup Collection

Ayu Make Up is a professional-grade vegan cosmetics range developed by Irish MUA Suzie O’Neill. A collection of 75+ products formulated from real makeup artistry experience on editorial sets, bridal sessions, and everyday clients.

What Makes Ayu Make Up Different

Every formula in the Ayu range has been tested by working makeup artists before reaching customers. The result is makeup that blends, builds, and wears like professional products — because that is exactly what they are. All products are 100% vegan, cruelty-free, and dermatologically tested.