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Makeup Collection

Discover foundation makeup and beauty essentials designed to enhance your natural features with effortless ease. From lightweight bases and hydrating concealers to lengthening mascaras, radiant blushes, and nourishing lip products, this collection brings together everything you need to create a polished, natural look. Each formula is crafted for comfort, blendability, and long-lasting wear, helping you achieve flawless results that feel beautifully you.

Duo Fibre Face Brush
Duo Fibre Face Brush Sale price£15.00
Save £11.00
Eyeshadow BundleEyeshadow Bundle
Eyeshadow Bundle Sale price£45.00 Regular price£56.00

Add a pop of warmth to your complexion with our beautifully gift wrapped I Am Radiant Christmas Set.

Sold outSave £18.00
I am Radiant Christmas SetI am Radiant Christmas Set
I am Radiant Christmas Set Sale price£18.00 Regular price£36.00

The perfect bag for all of your AYU lip essentials.

AYU Small Cosmetic Bag

Designed for super smooth application of product to create the perfect line or flick.

Ayu Flat Liner Eyeshadow BrushAyu Flat Liner Eyeshadow Brush

Radiate and protect with our I Am Loved Gift Set. All wrapped up and ready for gifting.

Sold out
I am Loved Christmas SetI am Loved Christmas Set

Radiate and protect with our I Am Loved Gift Set. All wrapped up and ready for gifting.

Save £11.00
Beautiful Skin SetBeautiful Skin Set
Beautiful Skin Set Sale price£47.00 Regular price£58.00