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Makeup Collection

Discover foundation makeup and beauty essentials designed to enhance your natural features with effortless ease. From lightweight bases and hydrating concealers to lengthening mascaras, radiant blushes, and nourishing lip products, this collection brings together everything you need to create a polished, natural look. Each formula is crafted for comfort, blendability, and long-lasting wear, helping you achieve flawless results that feel beautifully you.

Our subtle pink Joy shade provides a beautiful, sheer wash of color that brightens up your lips with a natural, flattering tint. The Lip Kit includes; Lip Gloss, Lip Liner and Lipstick.

Save £6.00
Joy Lip KitJoy Lip Kit
Joy Lip Kit Sale price£21.00 Regular price£27.00
Save £11.00
Eyeshadow BundleEyeshadow Bundle
Eyeshadow Bundle Sale price£34.00 Regular price£45.00

The perfect bag for all of your AYU lip essentials.

Save £3.00
AYU Small Cosmetic Bag
AYU Small Cosmetic Bag Sale price£11.00 Regular price£14.00

Designed for super smooth application of product to create the perfect line or flick.

Save £2.00
Ayu Flat Liner Eyeshadow BrushAyu Flat Liner Eyeshadow Brush
Flat Liner Eyeshadow Brush Sale price£9.00 Regular price£11.00

Radiate and protect with our I Am Loved Gift Set. All wrapped up and ready for gifting.

Sold outSave £6.00
I am Loved Christmas SetI am Loved Christmas Set
I am Loved Christmas Set Sale price£21.00 Regular price£27.00

Radiate and protect with our I Am Loved Gift Set. All wrapped up and ready for gifting.

Save £11.00
Beautiful Skin SetBeautiful Skin Set
Beautiful Skin Set Sale price£36.00 Regular price£47.00