Alix Weld

Alix Weld is a junior marketing executive at Ayu Cosmetics, where she helps shape campaigns, content, and customer experience for a beauty brand built on simplicity and confidence. Her work supports Ayu’s day-to-day marketing, from hands-on creative execution to strengthening how the brand shows up across digital channels.

She brings a mix of retail, luxury, and beauty experience to the role. Before joining Ayu, she worked as a Lead Artist with Charlotte Tilbury Beauty, supported brand operations during her internship with Bvlgari, and gained early industry experience as a beauty consultant with Benefit Cosmetics. This blend gives her a strong feel for what customers respond to and how to translate that into work that actually moves a brand forward.

Alix studied Business and Management at Technological University Dublin and completed the Inside LVMH program in 2023, adding a solid foundation in luxury brand strategy to her practical experience.

She’s passionate about thoughtful, relatable beauty storytelling and loves being part of a brand like Ayu that puts real people and real confidence at the center of everything.

Education

Technological University Dublin – Business and Management, Business/Commerce, General (2020–2024)

Licenses & Certifications

• Inside LVMH (2023)

Professional Experience

• Junior Marketing Executive – Ayu Cosmetics (2025–Present)
• Lead Artist – Charlotte Tilbury Beauty (Jan 2025–Oct 2025)
• Intern – Bvlgari (2023)
• Beauty Consultant – Benefit Cosmetics (2022)