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Our super soft AyuGlo tanning mitt is the perfect partner for our AyuGlo Tanning Liquid & AyuGlo Tanning Mousse, ensuring perfectly smooth tan on every application.

AyuGlo Tanning Mitt
AyuGlo Tanning Mitt
Sale price£6.53

Designed to complement our original Signature Eyeshadow Palette but also just beautiful used alone to smoke and define the eyes.

Glamour Eye Shadow PaletteGlamour Eye Shadow Palette
Glamour Eye Shadow Palette
Sale price£23.96

The Brush Egg is compact, and effective

Brush Cleaning EggAyu Brush Cleaning Egg
Brush Cleaning Egg
Sale price£5.66

This cream contour is ideal if you want to create an effortless contour to the structure of your face and enhance your natural beauty

Cool ContourCool Contour
Cool Contour
Sale price£17.43

Infused with natural minerals, this shimmer bronzing powder is beautifully pigmented and blends seamlessly for a gorgeous golden glow.

AyuGlo Golden Goddess Bronzer SetAyuGlo Golden Goddess Bronzer Set
AyuGlo Golden Goddess Bronzer Set
Sale price£21.78

Formulated to create volume with a natural finish - achieve lifted, visibly fuller and groomed brows, instantly!

Ayu Brow GelAyu Brow Gel
Ayu Brow Gel
Sale price£13.07

Reduce redness whilst nourishing, comforting and evening out the skin's appearance & protecting skin from UVA and UVB rays.

Anti-Redness Colour Corrector with SPF 30Anti-Redness Colour Corrector with SPF 30
Anti-Redness Colour Corrector with SPF 30
Sale price£30.06

Infused with hyaluronic acid, this formula will create volume and length that won’t flake or smudge

Volume Lashes MascaraVolume Lashes Mascara
Volume Lashes Mascara
Sale price£20.91

Make lashes appear naturally longer for a beautifully enhanced look.

Glamour Lengthening MascaraGlamour Lengthening Mascara
Glamour Lengthening Mascara
Sale price£27.88

A lightweight, sheer face cream that corrects uneven skin tone and minimises the appearance of pores.

Bare Skin TintAyu Bare Skin Tint
Bare Skin Tint
Sale price£28.32

Enhance, brighten or bronze the appearance of the complexion for a healthy looking glow!

Skin Finishing Sheer PowderSkin Finishing Sheer Powder
Skin Finishing Sheer Powder
Sale price£21.78

Our plum shade is universally flattering, adding a touch of drama and elegance to any skin tone. It’s perfect for day or night, giving your lips that striking yet wearable tint. Lip kit includes Lip Gloss, Lip Liner and Lipstick.

Plum Lip KitPlum Lip Kit
Plum Lip Kit
Sale price£26.14

A Brand New Makeup Removal Experience

Ayu Skin Cleansing BalmAyuSkin Cleansing Balm
Ayu Skin Cleansing Balm
Sale price£41.82

Get your summer skin glow in an instant!

AyuGlo Instant TanAyuGlo Instant Tan
AyuGlo Instant Tan
Sale price£12.63

The newest member of the Ayu family! This easy to use, fast drying Self-Tanning Tinted Liquid is all you need for that summer glow all year round!

AyuGlo Self Tanning LiquidAyuGlo Self Tanning Liquid
AyuGlo Self Tanning Liquid
Sale price£20.00

Vegan Friendly and Non-shed brush set for a flawless eyes

'Its all in the Eyes' Brush Set'Its all in the Eyes' Brush Set
'Its all in the Eyes' Brush Set
Sale price£30.50

Beautifully presented in a soft leather look brush wallet. 10 piece brush set. Non shed and Vegan friendly.

Full Glam Brush SetAyu Full Glam Brush Set
Full Glam Brush Set
Sale price£82.77

Hand crafted angled brush with soft, round edges

Angle Blush/Contour BrushAngle Blush/Contour Brush
Angle Blush/Contour Brush
Sale price£14.81

AyuGlo gradual tan enhances your skin's radiance, giving a natural glow while moisturizing and nourishing the skin.

AyuGlo Gradual TanAyuGlo Gradual Tan
AyuGlo Gradual Tan
Sale price£16.51

Bring your complexion to life with this creamy, lightweight highlighter that can be used to boost luminosity

Liquid Light HighlightLiquid Light Highlight
Liquid Light Highlight
Sale price£17.43

This eye trio includes our iconic shades to brighten, enhance & pop!

Sold out
Iconic Eyeshadow PaletteIconic Eyeshadow Palette
Iconic Eyeshadow Palette
Sale price£19.60

Universal Duo pencil sharpener for lip liner, eyeliner & eyeshadow pencils

Sharpener
Sharpener
Sale price£4.36

Vegan Friendly and Non-shed brush set for a flawless face

'Flawless Face' Brush Set'Flawless Face' Brush Set
'Flawless Face' Brush Set
Sale price£47.92
Eau Lumière Face MaskEau Lumière Face Mask
Eau Lumière Face Mask
Sale priceFrom £7.84

AYU Collection

Discover the complete world of AYU Collection, where effortless beauty meets skin-friendly performance. This full range brings together every favourite, from complexion-perfecting foundations and hydrating concealers to nourishing skincare, luxurious brushes, and radiant tanning essentials. Each product is thoughtfully created to enhance your natural features, blending professional-quality results with the ease of everyday wear.