AYU Collection
Discover the complete world of AYU Collection, where effortless beauty meets skin-friendly performance. This full range brings together every favourite, from complexion-perfecting foundations and hydrating concealers to nourishing skincare, luxurious brushes, and radiant tanning essentials. Each product is thoughtfully created to enhance your natural features, blending professional-quality results with the ease of everyday wear.
Now available in 8 shades - these long wearing, ultra pigmented lipsticks contain moisturising ingredients that glide on for a creamy look that lasts all day.
Designed to complement our original Signature Eyeshadow Palette but also just beautiful used alone to smoke and define the eyes.
Our super soft AyuGlo tanning mitt is the perfect partner for our AyuGlo Tanning Liquid & AyuGlo Tanning Mousse, ensuring perfectly smooth tan on every application.
This cream contour is ideal if you want to create an effortless contour to the structure of your face and enhance your natural beauty
Infused with natural minerals, this shimmer bronzing powder is beautifully pigmented and blends seamlessly for a gorgeous golden glow.
Formulated to create volume with a natural finish - achieve lifted, visibly fuller and groomed brows, instantly!
Reduce redness whilst nourishing, comforting and evening out the skin's appearance & protecting skin from UVA and UVB rays.
Infused with hyaluronic acid, this formula will create volume and length that won’t flake or smudge
Enhance, brighten or bronze the appearance of the complexion for a healthy looking glow!
Our plum shade is universally flattering, adding a touch of drama and elegance to any skin tone. It’s perfect for day or night, giving your lips that striking yet wearable tint. Lip kit includes Lip Gloss, Lip Liner and Lipstick.
A lightweight, sheer face cream that corrects uneven skin tone and minimises the appearance of pores.
Beautifully presented in a soft leather look brush wallet. 10 piece brush set. Non shed and Vegan friendly.
The newest member of the Ayu family! This easy to use, fast drying Self-Tanning Tinted Liquid is all you need for that summer glow all year round!
Bring your complexion to life with this creamy, lightweight highlighter that can be used to boost luminosity
