A one of a kind product including Mascara & Kohl Liner in one

The Brush Egg is compact, and effective

Our super soft AyuGlo tanning mitt is the perfect partner for our AyuGlo Tanning Liquid & AyuGlo Tanning Mousse, ensuring perfectly smooth tan on every application.

Richly pigmented shades to add to your collection. Use them to prime or highlight the eyes or alone for a beautiful pop of colour.

This cream contour is ideal if you want to create an effortless contour to the structure of your face and enhance your natural beauty

Now available in 8 shades - these long wearing, ultra pigmented lipsticks contain moisturising ingredients that glide on for a creamy look that lasts all day.

Reduce redness whilst nourishing, comforting and evening out the skin's appearance & protecting skin from UVA and UVB rays.

Infused with hyaluronic acid, this formula will create volume and length that won’t flake or smudge

Our award winning concealer in a brand new bottle! This highly pigmented yet lightweight concealer will brighten and even out skin tone under the eyes for a fresher, brighter and more youthful look instantly.

This gorgeous 5pc vegan brush set includes five of our best sellers the Ayu Buffer, Angle Blush, Concealer, Pro Blender and Pencil brushes

Infused with natural minerals, this shimmer bronzing powder is beautifully pigmented and blends seamlessly for a gorgeous golden glow.

Our plum shade is universally flattering, adding a touch of drama and elegance to any skin tone. It’s perfect for day or night, giving your lips that striking yet wearable tint. Lip kit includes Lip Gloss, Lip Liner and Lipstick.

Get ultra-smooth lips with our Perfect Pout Lip Set

This set will brighten and even out skin tone for a fresher, brighter and more youthful look instantly with no extra sleep required!

Formulated to create volume with a natural finish - achieve lifted, visibly fuller and groomed brows, instantly!

Beautifully presented in a soft leather look brush wallet. 10 piece brush set. Non shed and Vegan friendly.

Enhance, brighten or bronze the appearance of the complexion for a healthy looking glow!

Vegan Friendly and Non-shed brush set for a flawless eyes

Curated selection of shades in smooth matte & soft satin finishes to create a beautiful modern eye look

Hand crafted angled brush with soft, round edges

The newest member of the Ayu family! This easy to use, fast drying Self-Tanning Tinted Liquid is all you need for that summer glow all year round!

This eye trio includes our iconic shades to brighten, enhance & pop!

Make lashes appear naturally longer for a beautifully enhanced look.