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Duo Fibre Face BrushDuo Fibre Face Brush
Duo Fibre Face Brush
Sale price£13.64
Save £10.65
Eyeshadow BundleEyeshadow Bundle
Eyeshadow Bundle
Sale price£42.62 Regular price£53.27
Ayu Skin Cleansing Balm - MiniAyuSkin Cleansing Balm
Ayu Skin Cleansing Balm - Mini
Sale price£17.05
The Essentials Edit PaletteThe Essentials Edit Palette
The Essentials Edit Palette
Sale price£46.88
Save £12.78
Cream Blush Bundle
Cream Blush Bundle
Sale price£38.36 Regular price£51.14
Save £7.45
Perfect Skin 2Perfect Skin 2
Perfect Skin 2
Sale price£22.38 Regular price£29.83
Save £7.67
Mini Discovery Set Trio
Mini Discovery Set Trio
Sale price£43.47 Regular price£51.14
Save £10.23
Cleanse & Calm Ayu Skin BundleCleanse & Calm Ayu Skin Bundle
Cleanse & Calm Ayu Skin Bundle
Sale price£42.62 Regular price£52.85
Save £8.52
Free When You Spend €75
Easy Glow Blush Trio BundleEasy Glow Blush Trio Bundle
Easy Glow Blush Trio Bundle
Sale price£42.62 Regular price£51.14

Designed for super smooth application of product to create the perfect line or flick.

Flat Liner Eyeshadow BrushFlat Liner Eyeshadow Brush
Flat Liner Eyeshadow Brush
Sale price£10.23

The perfect bag for all of your AYU lip essentials.

AYU Small Cosmetic Bag
AYU Small Cosmetic Bag
Sale price£12.79
Save £23.02
Travel Essentials SetTravel Essentials Set
Travel Essentials Set
Sale price£51.14 Regular price£74.16

A lightweight, matte foundation infused with hyaluronic acid to help hydrate skin but still hold firm for 24 hours with its sweat, humidity and water-resistant formula

Save £7.45
Perfect Skin 3.5Perfect Skin 3.5
Perfect Skin 3.5
Sale price£22.38 Regular price£29.83

A lightweight, matte foundation infused with hyaluronic acid to help hydrate skin but still hold firm for 24 hours with its sweat, humidity and water-resistant formula

Save £7.45
Perfect Skin 4Perfect Skin 4
Perfect Skin 4
Sale price£22.38 Regular price£29.83

A lightweight, matte foundation infused with hyaluronic acid to help hydrate skin but still hold firm for 24 hours with its sweat, humidity and water-resistant formula

Sold outSave £7.45
Perfect Skin 2.5Perfect Skin 2.5
Perfect Skin 2.5
Sale price£22.38 Regular price£29.83

A Brand New Makeup Removal Experience

Ayu Skin Cleansing Balm & ClothAyuSkin Cleansing Balm
Ayu Skin Cleansing Balm & Cloth
Sale price£40.91
Save £6.82
Perfect Finish Bundle
Perfect Finish Bundle
Sale price£25.57 Regular price£32.39
The Lip KitThe Lip Kit
The Lip Kit
Sale price£25.57

Radiate and protect with our I Am Loved Gift Set. All wrapped up and ready for gifting.

Save £11.09
Beautiful Skin Set
Beautiful Skin Set
Sale price£44.32 Regular price£55.41
Save £8.44
Gear up for Glow BundleGear up for Glow Bundle
Gear up for Glow Bundle
Sale price£21.31 Regular price£29.75
Save £12.28
Rooted in Radiance BundleRooted in Radiance Bundle
Rooted in Radiance Bundle
Sale price£29.83 Regular price£42.11
Save £34.09
Summer Mystery Bundle
Summer Mystery Bundle
Sale price£42.62 Regular price£76.71

A lightweight, matte foundation infused with hyaluronic acid to help hydrate skin but still hold firm for 24 hours with its sweat, humidity and water-resistant formula

Save £7.45
Perfect Skin 1.5Perfect Skin 1.5
Perfect Skin 1.5
Sale price£22.38 Regular price£29.83

AYU Collection

Discover the complete world of AYU Collection, where effortless beauty meets skin-friendly performance. This full range brings together every favourite, from complexion-perfecting foundations and hydrating concealers to nourishing skincare, luxurious brushes, and radiant tanning essentials. Each product is thoughtfully created to enhance your natural features, blending professional-quality results with the ease of everyday wear.