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AYU Collection

Discover the complete world of AYU Collection, where effortless beauty meets skin-friendly performance. This full range brings together every favourite, from complexion-perfecting foundations and hydrating concealers to nourishing skincare, luxurious brushes, and radiant tanning essentials. Each product is thoughtfully created to enhance your natural features, blending professional-quality results with the ease of everyday wear.

This eye trio includes our iconic shades to brighten, enhance & pop!

Save £12.00
Iconic Eyeshadow PaletteIconic Eyeshadow Palette
Iconic Eyeshadow Palette Sale price£8.00 Regular price£20.00

Universal Duo pencil sharpener for lip liner, eyeliner & eyeshadow pencils

Ayu Sharpener
AYU Sharpener Sale price£5.00

Vegan Friendly and Non-shed brush set for a flawless face

Ayu Flawless Face Brush SetAYU 'Flawless Face' Brush Set

With a sheer, dewy finish that will bring a gorgeous youthful, radiance to your skin.

Ayu Radiance Cream BlushAyu Radiance Cream Blush
Radiance Cream Blush Sale price£20.00

AyuGlo gradual tan enhances your skin's radiance, giving a natural glow while moisturizing and nourishing the skin.

AyuGlo Gradual TanAyuGlo Gradual Tan
AyuGlo Gradual Tan Sale price£17.00
Ayu Powder Brush
Powder Brush Sale price£16.00

Give the gift of choice with an Ayu eGift Card. Perfect for every occasion ♡

Ayu eGift Card*
Ayu eGift Card* Sale priceFrom £8.86

Soft, fluffy brush head to give you a gentle application of colour, to soften harsh lines or to apply your transition colour to the crease

AYU Blender Brush
AYU Blender Brush Sale price£12.00
Save £27.00
The Essentials Edit Gift SetThe Essentials Edit Gift Set
The Essentials Edit Gift Set Sale price£62.00 Regular price£89.00

Dense with a rounded tip, perfect for packing on colour, smudging pencil liner or gently defining eyeshadow

Ayu Flat Eyeshadow Brush
Eau Lumière Face MaskEau Lumière Face Mask
Eau Lumière Face Mask Sale priceFrom £8.00

Made with synthetic fibers, featuring a super sharp, slanted edge for smooth product application

Ayu Angle Liner Spoolie

This eye trio contains a combination of beautiful, bronzed tones to make you feel your best!

Save £4.00
Power Eye Shadow PalettePower Eye Shadow Palette
Power Eye Shadow Palette Sale price£4.00 Regular price£8.00

Give your skin a golden, sun-kissed glow!

AyuGlo Facial Tanning DropsAyuGlo Facial Tanning Drops
Ayu Double Ended Brush
Double Ended Brush Sale price£17.00

Achieve a bronzed second skin-like glow this summer!

Ayu Bronze Cream BlushAyu Bronze Cream Blush
Bronze Cream Blush Sale price£20.00

The perfect bag for all of your AYU essentials.

Ayu Cosmetic Bag MediumAyu Cosmetic Bag Medium
AyuGlo Tan RemoverAyuGlo Tan Remover
AyuGlo Tan Remover Sale price£18.00

Made with synthetic fibres with a tapered tip to create a smooth application of product

AYU Pencil Brush
AYU Pencil Brush Sale price£11.00

This brush features a tapered, soft yet dense brush head for more intense colour application for even blending of shadow, or for blurring two shades together

AYU Pro Blender Brush
Brush Cleaning Soap

Our creamy pink Laura shade provides a beautiful, sheer wash of color that brightens up your lips with a natural, flattering tint. Lip Kit includes; Lipgloss, Lipstick and Lip liner.

Laura Lip KitLaura Lip Kit
Laura Lip Kit Sale price£27.00

Pop gift items in one of our beautiful AYU magnetic gift boxes

Ayu Gift Box
Gift Box Sale price£5.00
Hydra Lumière Eye MaskHydra Lumière Eye Mask
Hydra Lumière Eye Mask Sale priceFrom £8.00