Black Friday Offers
A super lightweight, highly pigmented foundation that guarantees non-stop hydration and radiance.
This hand crafted buffer foundation brush provides a flawless, high definition finish making you feel as good as you look. Perfect for use with Ayu Foundations, BB Cream, AyuGlo Tanning Liquid & Mousse!
This highly pigmented yet lightweight concealer will brighten and even out skin tone under the eyes for a fresher, brighter and more youthful look instantly
Suzie’s Signature Eye Shadow Palette was designed to smoke, highlight and contour to create endless looks
This hand crafted buffer foundation brush provides a flawless, high definition finish making you feel as good as you look. Perfect for use with Ayu Foundations, BB Cream, AyuGlo Tanning Liquid & Mousse!
The smooth, creamy formula glides across the eyelid; its buildable texture and depth of colour makes application quick and easy
Create the perfect winged line with this waterproof, smudge proof, intensely black felt tip eyeliner
This eye trio contains a combination of beautiful, bronzed tones to make you feel your best!
Formulated to create volume with a natural finish - achieve lifted, visibly fuller and groomed brows, instantly!
Find your perfect blush
Take the quiz
Can’t decide between peach or pink, liquid or cream? We’ve got you! Take our quick quiz and uncover the blush that’s made for you.
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Get The Ayu Look
We exist to empower women with the tools and knowledge to unlock their full, incredible potential. At AYU we teach women how to enhance what they already have rather than mask it.
This highly pigmented yet lightweight concealer will brighten and even out skin tone under the eyes for a fresher, brighter and more youthful look instantly
Suzie’s Signature Eye Shadow Palette was designed to smoke, highlight and contour to create endless looks
This hand crafted buffer foundation brush provides a flawless, high definition finish making you feel as good as you look. Perfect for use with Ayu Foundations, BB Cream, AyuGlo Tanning Liquid & Mousse!
Designed to complement our original Signature Eyeshadow Palette but also just beautiful used alone to smoke and define the eyes.
A super lightweight, highly pigmented foundation that guarantees non-stop hydration and radiance.
A lightweight, matte foundation infused with hyaluronic acid to help hydrate skin but still hold firm for 24 hours with its sweat, humidity and water-resistant formula
Our award winning concealer in a brand new bottle! This highly pigmented yet lightweight concealer will brighten and even out skin tone under the eyes for a fresher, brighter and more youthful look instantly.
Make Up Tips & Advice
AYU is dedicated to empowering women with the tools and knowledge to bring out their best selves.
Late nights, stress, or simply genetics — under-eye bags are something many of us face at some point. Whilst skincare plays a big role in keeping them at bay, sometimes you just want a quick makeup...
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What Is Vitamin E and Is It Good for Your Skin?
When it comes to skincare, certain ingredients stand the test of time — and Vitamin E is definitely one of them. Known for its nourishing and protective qualities, this powerhouse antioxidant has b...
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Summer Skin Bundles: Your Guide to Radiant Warm-Weather Beauty
With summer’s sunshine, longer days, and endless outdoor possibilities, your skin faces both its happiest moments and its greatest challenges. While everyone loves that sunkissed glow, hot weather ...
Read moreSELECT YOUR SKIN TONE
CHOOSE THE SHADE THAT BEST REPRESENTS YOUR SKIN TONE.
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1SELECT YOUR SKIN TONE
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2SELECT KIND OF COVERAGE
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3FIND YOUR MATCHES
LIGHT
LIGHT-MEDIUM
MEDIUM
MEDIUM DEEP
MEDIUM DEEP
DEEP
EXTRA DEEP
ULTRA DEEP
DEEPEST
DEEPEST
About Us
Ayu is an Irish owned and based vegan cosmetics brand. At Ayu we create cosmetics for real women.
Ayu application is simple, quick, wearable and natural - More importantly - it's easy!
We are dedicated to empowering women with the tools and knowledge to bring out their best selves.
At Ayu we want to show women how to enhance their natural beauty rather than mask it.
