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This highly pigmented yet lightweight concealer will brighten and even out skin tone under the eyes for a fresher, brighter and more youthful look instantly

Instant Under Eye Concealer PenInstant Under Eye Concealer Pen
Instant Under Eye Concealer Pen
Sale price£15.67
Fresh Skin FoundationFresh Skin Foundation
Fresh Skin Foundation
Sale price£28.30

This hand crafted buffer foundation brush provides a flawless, high definition finish making you feel as good as you look. Perfect for use with Ayu Foundations, BB Cream, AyuGlo Tanning Liquid & Mousse!

Buffer Foundation BrushBuffer Foundation Brush
Buffer Foundation Brush
Sale price£16.11

AYU Total Lash Mascara includes two wands & two shades, Black & Deep Brown. A brand new type of mascara to cover all occasions

Total Lash MascaraTotal Lash Mascara
Total Lash Mascara
Sale price£21.77

Suzie’s Signature Eye Shadow Palette was designed to smoke, highlight and contour to create endless looks

Signature Eye Shadow PaletteSignature Eye Shadow Palette
Signature Eye Shadow Palette
Sale price£23.95

Hand crafted, round, tapered brush for easy and precise product application

Concealer/Highlighter BrushConcealer/Highlighter Brush
Concealer/Highlighter Brush
Sale price£14.37

A lightweight, matte foundation infused with hyaluronic acid to help hydrate skin but still hold firm for 24 hours with its sweat, humidity and water-resistant formula

Save £12.19
Reformulation Sale - 40% Off
Perfect Skin FoundationPerfect Skin Foundation
Perfect Skin Foundation
Sale price£18.29 Regular price£30.48

Super slim pencil ensuring a natural hair like stroke every time to achieve the most perfectly natural brow. Available in 4 shades.

Easy Brow PencilAyu Easy Brow Pencil
Easy Brow Pencil
Sale price£14.37

In brand new packaging and with an improved formula, these high shine smooth glosses will give you full coverage colour with a creamy rich finish.

Lip GlossLip Gloss
Lip Gloss
Sale price£13.06

Our pearl pink Chloe shade provides a beautiful, sheer wash of color that brightens up your lips with a natural, flattering tint.

Chloe Lip KitChloe Lip Kit
Chloe Lip Kit
Sale price£26.12

Get glowing all year round with our newest member to the Ayu family! This easy to use, fast drying mousse tan has a natural guide colour which will keep you looking sun kissed all year round!

AyuGlo Vegan Self Tanning MousseAyuGlo Self Tanning Mousse
AyuGlo Self Tanning Mousse
Sale price£19.99

Our award winning concealer in a brand new bottle! This highly pigmented yet lightweight concealer will brighten and even out skin tone under the eyes for a fresher, brighter and more youthful look instantly.

Instant Under Eye Concealer PotInstant Under Eye Concealer Pot
Instant Under Eye Concealer Pot
Sale price£21.77

With shades to match all hair colours, this brow tool helps to create defined, long-lasting and salon-worthy results in just minutes

Easy Brow Pencil & GelAyu Easy Brow Pencil and Gel
Easy Brow Pencil & Gel
Sale price£19.59

A highly pigmented, ultra creamy pencil with waterproof wear that lasts all day.

Kajal Eye LinerAyu Kajal Liner
Kajal Eye Liner
Sale price£17.42

Infused with coated pigments, this blush is ideal for creating soft-focus colour on the cheeks or lips

Sheer Cream BlushSheer Cream Blush
Sheer Cream Blush
Sale price£17.42

Award winning palette in 'Peach Glow'

'Peach Glow' Blush & Bronze Palette'Peach Glow' Blush & Bronze Palette
'Peach Glow' Blush & Bronze Palette
Sale price£23.51

Reduces the appearance of fine lines & wrinkles. Infused with beauty enhancing Hyaluronic acid, Vitamin E and Jojoba Oil, this hydrating base reflects light to visibly refresh dull, tired skin.

Illuminating Face CreamAyu Illuminating Face Cream
Illuminating Face Cream
Sale price£17.42

Super finely-milled, weightless powders formulated with soft-focus light-reflecting particles to instantly blur imperfections for effortlessly smooth skin

Translucent Loose Setting PowderAyu Translucent Sheer Setting Powder
Translucent Loose Setting Powder
Sale price£21.77

Richly pigmented shades to add to your collection. Use them to prime or highlight the eyes or alone for a beautiful pop of colour.

3 for €30
Individual Eye ShadowsIndividual Eye Shadows
Individual Eye Shadows
Sale price£10.45

Add a pop of warmth to your complexion with our cream blush collection.

Cream BlushAyu Cream Blush
Cream Blush
Sale price£19.16

This set includes our Award Winning AYU Instant Undereye Concealer in shade of your choice and an AYU Concealer/Highlighter brush for flawless application

Save £3.49
Instant Undereye Concealer SetInstant Undereye Concealer Set
Instant Undereye Concealer Set
Sale price£26.12 Regular price£29.61
Lip BalmLip Balm
Lip Balm
Sale price£10.45

Now available in 8 shades - these long wearing, ultra pigmented lipsticks contain moisturising ingredients that glide on for a creamy look that lasts all day.

LipstickLipstick
Lipstick
Sale price£13.06

A mini version of our best selling Buffer foundation brush

Mini Buffer BrushMini Buffer Brush
Mini Buffer Brush
Sale price£13.93

AYU Collection

Discover the complete world of AYU Collection, where effortless beauty meets skin-friendly performance. This full range brings together every favourite, from complexion-perfecting foundations and hydrating concealers to nourishing skincare, luxurious brushes, and radiant tanning essentials. Each product is thoughtfully created to enhance your natural features, blending professional-quality results with the ease of everyday wear.